Digested from:Udemy,com – Video Tutorial
Starting Out
•
Write down your 3 biggest blogging challenges
•
Often what stops you from starting anything
are little roadblocks that become excuses.
•
Then what happens is this. Nothing.
•
It could be technophobia, lack of money,
little or no time, fear of failure,
•
wanting to be perfect, not sure what your
passion is, stuck in your
•
comfort zone etc
•
How I will solve this challenge:
•
Creating your mission statement
•
Building a successful blog means becoming
clear about whom you are,
•
What you are passionate about and what you
want to achieve. This may
•
Require some reading, research and quiet
contemplation.
•
1. Write down 5 of your key strengths
•
2. Write down 5 of your areas of expertise
•
Eg. Writing, Programming, Photography,
Marketing, Accounting etc
•
3. Write down 5 things you are passionate
about
•
Eg. Writing, Video production, music, reading
etc
Understanding your audience
•
The aim of this exercise is to get to understand
the audience of
•
the top bloggers in your niche.
•
Identify the top bloggers in your niche
•
Go to Google or any other search engine and
enter a search term for the “top 10 bloggers/influencers” in your industry. It
could be fashion, photography, food, web design… etc.
•
Eg “Top 10 bloggers in fashion”
•
List them
•
Launching your blogging
platform
•
The aim of this exercise is to create and or
optimize your blog
•
to improve its performance.
•
1. List the top 5 things you could implement
in the next
•
month that would improve the following.
•
• Sharing
•
• Social proof
•
• Email list building
•
• Growing your followers on social networks
•
Go to the top blogs in your industry and see
what they
•
are doing that you could model
•
There is no need to reinvent the wheel.
•
Look at the things they do and list what you
could model to
•
help improve your blog. It could be traffic
growing tactics,
•
messaging etc.
•
Creating great content
•
The aim of this exercise is to help you find
the inspiration to
•
create great content that your target
audience will want to read
•
and share.
•
1. Write 10 headlines for future blog posts
for your
•
existing blog or your new blog
•
Use the top headline tactics we learned in
this section.
•
Write 5 new blog posts for the best headlines
•
Write a great opening line, introduction, use
simple language,
sub-titles, bullet points and include
visuals that you can use to
amplify sharing on social media.
·
The aim of this exercise is to explore the
different ways to
make money from your blog. Then
you need to identify which
ones will be the most
attractive to the lifestyle and business
that you want to create.
·
Write down the 3 top types of revenue models
that suit
your goals and lifestyle
choices.
·
Is it an authority site that positions you as
an expert and drives
leads that you can convert into
consulting clients?
•
Again there is no right or wrong.
•
Maybe you need to experiment with multiple
revenue streams.
•
E-books, speaking, Joint venture marketing
etc
. Most bloggers make money from multiple
sources . List 3 different online course topics that you think your target
audience needs to be educated about.
•
List the headlines for 3 e-books that you
could sell on your blog
•
PAID TRAFFIC
•
EARNED TRAFFIC
–
Social Media
–
Organic Search SEO
–
Website/Blog
–
Email List
–
Regualar Sites
•
Facebook
•
Twitter
•
Linkedin
•
Instagram
•
Pinterest
•
Google Plus
•
•
Snapchat
•
Vine
•
Wanelo
•
Yik Yak
•
Kik
•
Hyper
•
Bebo
Go to their blogs and websites and do some
research
research
•
: This means looking at their comments from
their readers, what
•
sort of content the write about and the media
preferences they
•
use:
•
Go to their social media networks and watch
and
•
learn
•
Go and review their Twitter stream, Facebook
posts, Youtube
•
channel, Instagram account and Pinterest
network and see
•
what their followers tweet about, like and
share.
•
Write down the 10 most asked
questions/problems
•
in your industry
•
This will provide the inspiration to both
understand their
•
mindset and what content you could create to
help solve it.
Find the Shakers and Movers in Your Niche
•
Similarweb.com
•
Learn how you can benefit from SimilarWeb PRO
with a personal live walk through, directly from our experienced product
consultants.
•
•
BuzzSumo is a helpful search tool that tracks
content on all social networking sites and ranks them based on the number of
shares on Facebook, Twitter, LinkedIn, Google+, and Pinterest. It monitors
content by topic or user and uses an advanced search engine to deliver accurate
results.
•
Topsy.com
•
Topsy Labs was a social search and analytics
company based in San Francisco ,
California
•
Feedly.com
•
Your blogs
•
Dive deeper by following blogs from the
latest movers, shakers, and thinkers. Follow any one on the web.
•
Twello.com
•
Submit your Twitter Account
Email Marketing Tips
Top
25 Free or Low-Cost Email Marketing Web Applications
One free favorite for 1500 contacts is mailchimp.com
Search Engine Optimization (SEO)
SEO is a marketing discipline focused on growing
visibility in organic (non-paid) search engine results. SEO encompasses both
the technical and creative elements required to improve rankings, drive
traffic, and increase awareness in search engines. There are many aspects to
SEO, from the words on your page to the way other sites link to you on the web.
Sometimes SEO is simply a matter of making sure your site is structured in a
way that search engines understand.
SEO isn't just about building search engine-friendly
websites. It's about making your site better for people too. At Moz we believe
these principles go hand-in-hand.
This guide is designed to describe all areas of
SEO—from finding the terms and phrases (keywords) that generate traffic to your
website, to making your site friendly to search engines, to building links and
marketing the unique value of your site. If you are confused about this stuff,
you are not alone, and we're here to help.
Summary
Discovering Your Focus and Passion
Identifying and understanding your Target Market
Launching and Optimizing your Blogging Platform
Creating Content that attracts traffic
How to make money from your Blog
Marketing Your Blog
