What to Do
Get some business liability insurance!
Check with Attorney about your–
contracts, agreements, etc
Find a target market
Use Social media
Be warm, friendly
Client Website - Put Tel# and address in Header.
Show your credentials and memberships, have a tab for testimonials,
Have a tab for Blogs. Blog frequently
Ask clients for reviews – a must
For Daily Content for Your Profession
Use Google Alert
You are Free to Give Clients PDF and Information from Federal Government
You are Free to Give Clients PDF and Information from Federal Government
Acupuncture
Books Amazon Write a short ebook on
different services
Acupuncture
Videos Demo your skills
Search Results for “Acupuncture NY” Study the results
When was the last time
you updated your web page with new material, photos, videos?
Why not use the early morning to write a 3-4
minute video script (a kidney-boosting qi gong exercise, a warming self-massage
routine, a description of a winter soup recipe or home-made liniment, or how to
make a hara-maki to wear at home) and then gather whatever show and tell
materials you need to complete this project. Call a friend to bring their new
Galaxy or iPhone to shoot the video later in the week.
• When was the last time you scheduled a series of talks with local groups or associations?
• When was the last time you scheduled a series of talks with local groups or associations?
What about specific disease support groups in
your town?
What about creating your own
"Meet-Ups" for patients to bring their friends?
Do any local companies
have brown-bag lunch talks for employees? If so can you get on the list of
speakers?
Are there parenting groups, women's groups,
sports groups to whom you could speak?
Are you a member at a local gym that might
offer a health lecture series? How many calls can you make before 10 AM to any
or all of these connections?
• Is there a local radio station in your town? If so, do any of the programs do interviews? Might you start your own radio show once a week on health related topics?
• Is there a local radio station in your town? If so, do any of the programs do interviews? Might you start your own radio show once a week on health related topics?
(I know one very successful practitioner in CA
who keeps his practice full using this strategy while sharing good information
in his community at the same time.) Find out who to speak to and follow up.
• When was the last time your website had a face lift? Look at 3-5 of your competitors websites and honestly compare yours to theirs.
• When was the last time your website had a face lift? Look at 3-5 of your competitors websites and honestly compare yours to theirs.
What could you do better? Who or what
resources do you need to make these updates? If you can do them yourself, write
down a plan listing needed or wanted changes and additions in order of
importance. Follow up.
• Look through your patient files. Who has not been in for 6+ months? What personal message, article, blog post, or snail mail could you send to these folks? Make a personal outreach or some type to 10-or-more of them this morning.
• Read the local paper(s). Take notes on any and all possible co-marketing or co-service projects that you could organize with other local businesses or non-profits.
• Look through your patient files. Who has not been in for 6+ months? What personal message, article, blog post, or snail mail could you send to these folks? Make a personal outreach or some type to 10-or-more of them this morning.
• Read the local paper(s). Take notes on any and all possible co-marketing or co-service projects that you could organize with other local businesses or non-profits.
Follow up with some phone calls. Another
possibility is to create an event with 5-6-7 or more other acupuncturists in
your community.
Find a service project in your town
that needs doing and organize yourselves to do it and get publicity while
you're at it.
Remember, email is busy work. It may or may not produce any new patients or any additional opportunities. And, it'll all still be there when you are done doing something more productive.
Remember, email is busy work. It may or may not produce any new patients or any additional opportunities. And, it'll all still be there when you are done doing something more productive.
