Why do you need a website for
your Pilates business?
A professionally
looking website is a must in today’s business world.
- It lets potential clients have a feel of your
studio before they even step inside your door.
- It shows your clients that you treat every
aspect of your business seriously so you will do the same when you are
teaching them.
- The images and your class descriptions are often
a decisive point when a potential client compares different studios in the
area.
- Special functions of your website like a client login
area or a newsletter sign-up form promote client retention and loyalty.
- A website lets out-of-town visitors find your
studio and visit you when they move into the area or travel.
- Your Pilates website is often the first
impression that people get about your studio or about you as an
instructor.
A
website representing your Pilates business should be easy to navigate for your
current and potential clients and should embody your Pilates vision and style.
You can be in full control of your website or you can let us manage it for you. Choose the solution that works for you and let us handle the rest.
You can be in full control of your website or you can let us manage it for you. Choose the solution that works for you and let us handle the rest.
Don’t launch
website until ready….Test with friends and mentors
If you don’t have the time or money
to make your website mobile friendly, here are ten simple things you can do today to make your website more bearable for mobile users.
There is such a wealth of information about your
target market that once you understand how to tap it, analyze it and create for
it, it’s difficult not to create content that “sticks.”
Join Forums and comment on targeted Blogs …Get backlinks
Provide info to Health, Fitness and exercise forums.
How
to get and write good content… Give
value
GOOGLE
ALERTS - VIDEO GET DAILY CONTENT FOR YOUR NICHE - VIDEO 5 MIN
Google Alert…Use your own description and give
attribution.
Tell a story that makes the reader CARE and FEEL
positive about you
In general, under section 105 of the Copyright Act,[2] such
works are not entitled to domestic copyright protection under U.S.
Proof read content…backup content offline
Which
Social Media Channels Should You Use to Promote Your Business?
Submit Content to Social Media - Facebook, Twitter, LinkedIn Pinterest and Instagram
Make sure your links work
Affiliate
Marketing Tutorials
Save
Images as PNG not JPEG … Your products should look great
Ten Marketing Tips for
Successful Pilates Programming
A primary key to
successful Pilates programming is having a marketing plan. Many clubs, fitness
facilities, and studios begin a Pilates program without a plan in place and
than wonder where the customers are.
Here are ten things to
consider in order to launch and maintain a flourishing Pilates program.
1. Educate
internally The key is communication. Particularly at health clubs and wellness
centers where Pilates is just one of many activities, it is important that your
internal staff - from administration to instructors of other activities - knows
what is going on with your program and can answer questions from potential
clients if they are asked.
Conduct
demos to acquaint staff with Pilates. Send emails on a regular basis updating
them on your program. Invite them to attend and participate in a mat or
equipment class.
2. Market
to your members This may seem obvious, but it is surprising how many facilities
don’t do it. If you have a newsletter for members make sure you tell them what
is going on with your Pilates sessions. Print flyers to pass out to members
that discuss the benefits of Pilates and why they should be participating.
Invite them to an initial free group Reformer class, or give them special
introductory pricing on group or private sessions to get them in the door.
3. Network
Externally This is crucial – especially for studios and wellness centers
looking to grow their client base. Get out and meet the people! Visit local
businesses, schools and churches. Give them a special introductory offer. For
example, one of our customers conducted a free mat session at their club for
the local high-school girls. The response was so positive that many of the
girl’s mothers became members after hearing how fun it was from their daughters.
You can also conduct external demos (this is where Balanced Body’s portable IQ
and Allegro® Reformers can really come in handy) at a local office building,
and offer limited time sessions on-site to pique their interest.
4. Create
Specialty Classes Do you have members or clients that have a common bond or
interest? Create classes that get them together! Have customers all over the
country who offer specialty classes for a particular demographic. These
include:
·
Men only
·
Skiers
·
Post-natal mothers
·
Cyclists
·
Older Adults
·
Equestrians
·
Golfers
5. Price
Your Sessions Properly Most group sessions are priced somewhere between $20-40
and private sessions can range from $50-100. But the important thing is to be
familiar with where your club, studio or center is geographically. A club in Fargo , North Dakota is
not going to be able to charge the same as a club or studio in downtown New York City
6. Reward
Your Die-Hards! If you are lucky enough to have a contingent of members who
never miss a session, and are consistent with their patronage, reward them.
Create Gold Cards that give them a reduced fee or a free class after attending
so many sessions. Make T-shirts for your Gold Club membership as a way of
thanking them.
7. Drop-in
Passes On the flip side of the last tip, it is also a good idea to create a
card or pass that allows non-members at a club, or non-clients at a studio or
wellness center to drop in from time-to-time and take a class for a fee at a
higher rate than what members pay. Chances are if they like what they see,
they’ll start coming back on a regular basis.
8. Cross
Promote Your Classes! This can be done within your Pilates programming as well
as with other external activities. Within your program you can do things like
offer a free group Reformer session to your mat class participants, or a free
private session to a group class member. Externally you can create promotions
for other programs like yoga or spin, and give them an introductory offer to
come and try a free session before or after their class. This works
particularly well with cardio or weightlifting programs, as the stretching
they’ll get in Pilates will improve their alignment and core control in their
other fitness activities.
9. Location,
location, location Because Pilates is a mind-body activity, it requires a lot
of concentration and necessitates a serene environment. It should be a place
where your clients can get away from their daily hustle and bustle for a while.
For someone looking to open a studio this means making sure you pick a location
that is not near a lot of noise. For a program within a club it means making
sure you have designated space for your Pilates program, and that that space is
not near another loud or boisterous activity like a spin class or basketball
court.
10. Referral
Program If you have a client or member that has referred a friend in to coming
to your class or session, reward that person with a free or reduced-rate class.
