PROMOTE YOUR TUBE VIDEOS
In his book Entrepreneur
Magazine's Ultimate Guide to YouTube for Business, marketing and public relations consultant Jason
Rich show you how to master the secrets of successful "YouTubers" and
put your brand, product or service in front of millions of potential viewers.
In this edited excerpt, the author outlines 12 ways you can promote and market
your small-business YouTube videos.
When it comes to marketing and
promoting your small-business YouTube videos, follow
these 12 basic strategies:
1. Start by using the tools available
directly through YouTube. For example, provide a detailed and accurate title
and description to each of your videos, and associate tags (keywords) that are
directly relevant.
2. Use a call to action within your
videos to encourage people to like, rate, comment on and share your videos.
3. Begin by promoting your videos to
the people you know, including your real-life friends, relatives, customers and
clients. Ask these people to watch your video(s) and share them with their
online friends.
4. Take advantage of the power and
capabilities of the online social networking sites to promote your videos. As a
spokesperson for your company, for example, become active on Facebook, Google+
and Twitter, as well as other relevant services. Be sure to create an online
presence for your business on Facebook and/or Google+, and then use that
presence to promote your videos.
5. Incorporate your videos into your
own company’s website and blog.
6. Share links to your videos with your
existing customers or clients via opt-in email.
7. Use public relations techniques,
such as using press releases to contact bloggers, editors, reporters and
producers in order to generate free media coverage for your videos in mainstream
media, as well as in blogs that cater to your target audience.
8. Get your videos (and your YouTube
Channel page) listed with the major search engines, including Google, Yahoo!
and Bing, and then focus on SEO strategies to get the best possible listing
placements.
9. Try to collaborate on videos with
other companies that are already utilizing YouTube effectively and that are
targeting the same audience, but that are not in direct competition with you.
This will allow you to capture the attention of your collaborator’s viewers and
subscribers.
10. Start promoting your YouTube
channel within your company’s printed catalogs, brochures, and sales materials,
as well as within its existing traditional advertising.
11. Consider paying for keyword
advertising on Google, Yahoo!, Bing and Facebook. Google AdWords for Video is
also a very cost-effective and powerful tool for promoting YouTube videos.
12. If you have the budget, hire a
YouTube video marketing company to help you plan and implement an online
promotional campaign for your videos.
