Convertro Social Media FunnelIntroduction to Social Media 



  • Buffer – With the popularity of social media, Buffer makes it easier for you to manage posts to Twitter, Facebook, and LinkedIn. Schedule posts for each of your social media profiles and let Buffer take care of posting at the appropriate times. Your followers will get updates about your campaign, while you focus on bringing your idea to life.

Discover how to use social media to attract and engage quality customers, and quickly grow your business.

Facebook, Twitter Can't Keep Up With Pinterest, Instagram

Everyone and their mother is on Facebook—literally. But has the social network reached its saturation point? According to a recent Pew Research Center report, Pinterest and Instagram continue to attract new users while services like Facebook and ...
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Want to make sure your ads stand out on Facebook and Instagram? Have you tried Carousel Ads? While many businesses use Carousel Ads solely to promote products, the ads also provide an excellent opportunity to showcase your brand’s unique narrative. In this article, I’ll share how to use storytelling in... Read the rest of this article...

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Power Point Showing the Social Media Screens in the Video Above
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Other Social Media Sites

The site is a collection of entries submitted by its registered users, essentially a bulletin board system. The entries are organized into areas of interest called "subreddits". 

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What is Patch?

Simply put, Patch is an innovative way to find out about, and participate in, what's going on near you.

Yik Yak could be dangerous 
Yik Yak is an app that allows anyone to post anything without attaching themselves to a username (you don't even need a password to log in). The timeline of Yik Yak looks like Twitter or Reddit without photos or handles:


Social media Optimisation (SMO)

 93% of leading brands use Facebook,
 79% use Twitter,
 58% use YouTube,
 46% use LinkedIn
 28% use Pinterest.

What is SMO?
According to Wikipedia: "Social media optimisation (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. In general, social media optimisation refers to optimising a website and its content in terms of sharing across social media and networking sites."

Google has stated that their current search engine algorithm factors in 'social signals' to help it determine where a website should rank in a search result page.

In addition to social signals, Google values links which point back (backlinks) from social media-related sources to a brand's website.

A brand should therefore want to associate (link) their website with other websites that have a high PR. It is important to maximise backlink generation from some social media platforms (such as Google+, WordPress, Tumblr, YouTube, LinkedIn, Blogger and Pinterest), and focus on social signals with other social media platforms (such as Facebook and Twitter).

It is crucial to prioritise Google+ in terms of both backlinks and social signals.

Facebook and Twitter
The emphasis needs to be put on the 'sharability' of the high quality and original content. An example of this could be a Facebook post, which, in turn, may have a call-to-action and a link that would direct the user to the website.

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Tracking mobile social media traffic with Google Analytics

Discovering Social Traffic

To learn more about your social traffic, scroll down on the sidebar in your Google Analytics account to the button labeled “acquisitions.” When you click that, a drop down menu will appear with more options. Click the one labeled “social,” and below that, “overview.” You will then see an overview of how your social networks are working with your website. You can see how much of your traffic comes directly from social media networks, and which social media networks are giving you the most traffic.