You are already Incorporated in New Jersey
1.      Brainstorm 5 Top Keywords
Make the Domain Unique

Only Choose Dot-Com Available Domains

Make it Easy to Type

Make it Easy to Remember

Keep the Name as Short as Possible

Create and Fulfill Expectations

Avoid Copyright Infringement

Set Yourself Apart with a Brand

Reject Hyphens and Numbers

Don't Follow the Latest Trends.


Having a website and Blog is important but it constantly needs to be updated with current works.  Sample Pearl Website.

Be “impeccable” with your word.  To stand behind the quality of your work and the quality of your team.

 Mostly to be honest and fair and to treat people the way you want to be treated yourself.  Taking pride in everything you do will always come back to you in some form.  

Get your jewelry on as many people as possible. Don’t be hesitant about loaning. That’s what’s insurance is for.

Invested time into mastering SEO, or search engine optimization.

 Run strategic Facebook advertising campaigns. For certain holidays, make sure to advertise special deals that are only available to Facebook fans.

Great, because you can target consumers according to certain demographics: age, gender, location, and whether or not the people are connected to your business.

Set a strict daily budget and select how long you want your advertising campaign to run.

Take fabulous macro photos. Show off that great detail you handcrafted into each piece with vibrant, clear photos that make your customer believe they are holding the piece in their hands. Get a Pro do help you.

 Every person you meet is a potential customer. Wear a piece of your jewelry every day, every where you go.  Be friendly, positive and smile to everyone you see.

When people compliment you on your jewelry, say thank you, hand them your business card.  Get excellent business card – use both sides.

Consider an affiliate program as a new revenue avenue to share the wealth

Donate a percentage of your sales at a charity function or or a prize.

Blog: Tell a story! Get people interested in your brand through personal stories and thoughts, not through a sales pitch.

You must use social media as one way to market your brand, but the messages you give must be genuine.

Hire web marketing agency to give traditional sales approach a marketing makeover.

Start with Facebook, LinkedInTwitter, and a newly designed and social centric website.

The web marketing agency taught me how to blog and had me focus on frequently asked questions, what I stand for and what problems I solve.

Constantly keep your customers updated and always wear your fashionable jewelry to represent your line.

Getting your name out there, wherever you can…getting people to know about you. One getting your product featured in a magazine (not an ad).

 You have to find the correct contact person (editor of a specific area of the magazine). Send them your info, either by email or hard copy, including any pics of your product.

Instagram feed to spread the word (and make sales) while showcasing our product. –

Online fashion bloggers are always looking for pieces to add, and with my experience, they will post your products for the small fee of sending one of your pieces for free! –

Participate fully in shows and events. By this I mean taking the time to set up a professional booth with a consistent look.

Utilize what is free and don’t just focus on one thing.  FB, pinterest, twitter and blogging are great but you have to stay on top of it all and integrate all platforms together.

 Since it is free you can experiment as much as you like. 

To distinguish yourself from other artists, make sure your website & marketing materials speak directly to your prospects and convey an engaging story about your product (of beauty, history, nature, myth, family, etc).

 Give them more than just a list of metals, gems and dimensions so they can connect emotionally with your creations and be motivated to buy.

Google adwords and Facebook ads could be another driving force at bringing interest into your site and possibly into your pocket book. Be creative most social media is free of charge but the ads are not so be sure to budget ads correctly and you can be marketing to the masses in no time.

Set up a Twitter account and start conversations with companies by tweeting pictures of your collections to them. You can then find out who is their buyer and connect with them.

Email a holiday card with a special discount code that can only be used in person at a craft show or gallery show

Mix things up. Don’t depend on solely on one avenue,
Invest heavily into SEO, Social Media, PPC, Blogger Outreach, Shopping Comparison Feeds and Online PR.

Offline (craft shows, school & church boutiques/fundraisers, street fairs, giving jewelry donations for charity auctions is a great way to be seen.


Create marketing materials.
 Most important have business cards, which you can hand out to your friends and family and local businesses as well as at trade shows.
Make sure your Web site URL and e-mail address is included on your business card.

Jewelry Silhouette Business Card Template

You live and/or operate your business in New Jersey
Where you live where you operate your business are one in the same.
 If you’re an online seller living in New Jersey shipping from home then you are required to register your business with the state.
 By registering you are obligated to collect sales tax on taxable items shipped to addresses in the state.  
New Jersey tax amount is simple 7% statewide.

Color, Luster, Coating, Surface, Size,
Wholesale Resources
Laguna – Came up as # 2 in Google Search for “chinese pearl jewelry wholesale business”

Choosing a Web Designer