Test, Test, Test – Family, Friends, etc.
As you develop recipes, think about cost
Think about color
Ponder the heat. How aggressive a sauce do you want?
Consider your theme when coming up with the name
Consider Your Sauce Packaging
Another key consideration is the label
Research,
Research, Research
Call county and state health
departments and find out about health codes. Can you make sauce in your home
kitchen or do you need to use a licensed commercial kitchen? (Some states offer
cooperative kitchens.) Do you want to find someone who bottles for you on
contract? You’ll also want to figure out your business structure — for example,
do you want an LLC (limited liability company)? You want to protect your family
and your trademark. Hire a lawyer for this.Offer free samples to buyers for stores and online companies
Offer to host free tastings at health food stores, gourmet shops, and grocery stores.
Try to get nontraditional outlets, like bookstores, bars, or restaurants, to carry your sauce
Promote yourself: Start a website and sell your product online. Start a blog. Start contributing comments (always informative) to other blogs.
Use Social Media
Retain the services of a specialty food broker
Advertise your BBQ sauce in local newspapers and on local websites, radio or television stations
Consumer Report and Video Rating Best Barbeque Sauce
Barbeque Sauce Website – Found on Pay Per Click
