SUBSTANCE ABUSE CONSULTANT

Marketing Yourself as a Substance Abuse Professional (SAP)    

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If you’re going to make it as an independent consultant, marketing yourself needs to be a top priority
·                                 Website. It’s inevitable: potential clients will search your name to learn more about you. So, make it easy for them. Buy your own domain (e.g. www.johnsmith.com) and invest in a little bit of Web design to showcase your experience and portfolio.

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·                                 Blog. The best way to sell your value and command a premium price is to share your expertise.  Create a youtube channel and consider writing an ebook

WHY MY BUSINESS SHOULD HAVE A BLOG

 

Join local business groups.  Chamber of Commerce, Rotary, etc.

YOUTUBE - VIDEO - AUDIO TOOLS


Video content accounts for approximately 80 percent of all U.S.Internet traffic, according to Cisco Systems. If video isn’t part of your business’s content marketing strategy, perhaps it should be. Here is a list of solutions to create and distribute video content...

Learn How to Use YouTube - Series of Videos

Learn How to Edit YouTube Videos 2014   

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GETTING MATERIAL AND CONTENT TO PROMOTE YOUR WEB SITE/BLOG

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·                                 . Selling is all about building a relationship, and email marketing is an excellent tool. Create a brief, but regular newsletter to promote your blog content, and share tips, tools and industry news. 
·                                 Advertise. Take advantage of targeted advertising on social networks like LinkedIn and Twitter. These advertising platforms allow you to define your ideal customer precisely
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·                                 Work your professional network. Social media has its place, but your personal network is priceless. Meet former colleagues and business partners for coffee, lunch or drinks. These conversations may not bear fruit for months or even years, but ultimately they are a great source of referrals. 
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·                                 Join a independent consultant network. Look for firms that specialize in placing interim talent. Not only do they have the inside track on corporate gigs, but they greatly expand your network and selling power. 
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·                                 Speaking opportunities. Get in front of your target customers by presenting at events, conferences and workshops they’re likely to attend. Not only does this build your credibility as an expert in your field, but the face-to-face time you spend
·                                 with potential clients will establish personal connections that virtual introductions can’t match. 
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It may take some time to get in the habit of promoting yourself. But even as your calendar fills with projects, it’s important not to neglect your marketing efforts. An active personal brand is essential for keeping the sales pipeline full of opportunities.

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