Marketing Yourself as a
Substance Abuse Professional (SAP)
Certification
If you’re going to
make it as an independent consultant, marketing yourself needs to be a top
priority
·
Website. It’s inevitable: potential clients will search
your name to learn more about you. So, make it easy for them. Buy your own
domain (e.g. www.johnsmith.com) and invest in a little bit of Web design to
showcase your experience and portfolio.
·
·
Blog. The best way to sell your value and command a premium price is to share your expertise. Create a youtube channel and consider writing
an ebook
WHY MY BUSINESS
SHOULD HAVE A BLOG
Join local business
groups. Chamber of Commerce, Rotary,
etc.
YOUTUBE - VIDEO
- AUDIO TOOLS
Video content accounts for approximately 80 percent
of all U.S.Internet traffic,
according to Cisco Systems. If video isn’t part of your business’s content
marketing strategy, perhaps it should be. Here is a list of solutions to create
and distribute video content...
Learn
How to Use YouTube - Series of Videos
Learn How to Edit YouTube
Videos 2014
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GETTING MATERIAL
AND CONTENT TO PROMOTE YOUR WEB SITE/BLOG
·
·
. Selling is all about building a relationship,
and email marketing is an excellent tool. Create a brief, but regular
newsletter to promote your blog content, and share tips, tools and industry
news.
·
Advertise. Take advantage of targeted advertising on
social networks like LinkedIn and Twitter. These advertising platforms allow
you to define your ideal customer precisely
·
·
Work your professional network. Social media has its place, but your personal
network is priceless. Meet former colleagues and business partners for coffee,
lunch or drinks. These conversations may not bear fruit for months or even
years, but ultimately they are a great source of referrals.
·
·
Join a independent consultant network. Look for firms that specialize in placing
interim talent. Not only do they have the inside track on corporate
gigs, but they greatly expand your network and selling power.
·
·
Speaking opportunities. Get in front of your target customers by presenting
at events, conferences and workshops they’re likely to attend. Not only does
this build your credibility as an expert in your field, but the face-to-face
time you spend
·
with potential clients will establish personal
connections that virtual introductions can’t match.
·
It may take some time
to get in the habit of promoting yourself. But even as your calendar fills with
projects, it’s important not to neglect your marketing efforts. An active
personal brand is essential for keeping the sales pipeline full of
opportunities.
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