NYC
WIZARD – LEARN LEGAL REQUIREMENTS
Niche – Own Products? Reseller? How do you plan to sell?
You should have a very clear understanding
about which segment of the market you'd like to focus on.
Define Market
Segment: Focus on a specific group of customers (e.g. nature loving,
middle-aged woman). Note: you can always expand your business to new segments
but it's easier to start with just one group of customers.
Research
has shown that over 50% of customers bought a certain brand only because they
were drawn to the packaging. Purchasing cosmetics is an emotive purchase.
Yes. FDA
regulates cosmetics under the Federal Food, Drug and Cosmetic Act (FD&C Act).
Under this law, cosmetics must not be adulterated or misbranded. For example,
they must be safe for consumers under labeled or customary conditions of use,
and they must be properly labeled
To learn
more, see “Resources for You: Industry” and “Cosmetics: Guidance and Regulations,” where
you will find overviews of the laws, links to the laws and regulations
themselves, and more.
The
law does not require cosmetic products and ingredients, except for color additives, to be approved by FDA before they go on the market. However, cosmetics must not
be adulterated or misbranded.
Check Labeling Regulations: The FDA has very strict labeling
regulations which you have to follow. If your label doesn't meet all the
requirements you can be fined and/or your products must be withdrawn from the
market. Read more about labeling regulations
Trademark the Name of a
Cosmetic Brand - Gerben Law Firm, PLLC
Selling
Homemade Cosmetic Products
How
to Promote Yourself as a Skin Care Consultant
Collect Testimonials and Pictures
Possibly the most
powerful marketing tools you can use in skin care consulting are pictures
accompanied by testimonials
Market Online
Start your own website
and a blog to begin drawing in web traffic. Your website should contain the
testimonials and pictures, and your blog should be on a topic related
to your business; for example, it could review skin care products.
You should make sure
your website is optimized for search engines to capture as much attention as
possible. Also, consider purchasing PPC (Pay Per Click)
You should also
consider joining websites and forums which are devoted to beauty and skin care.
Make sure your voice is heard on these sites. For a start, try joining:
·
Acne.org
·
HealthBoards.com
·
AcneForum.com
Try offering helpful
information and having your website link in your signature so people can find
you if they believe you were helpful. This will help you network and build
connections, as well as increase interest in your service.
To target you potential
customers….use Google keywords….and Google analytics.
Advertise Locally
You can get a lot of
customers by offering free, quick consultations and selling products or more
in-depth consultations at conventions and the like
Networking online and
advertising locally are both good ways to begin building a client base. Most
importantly, though, make sure you have pictures of the results people can
expect by using you as their consultant.
Some consultant do a skin patch test on your own whenever
you want to use essential oils you’ve never used before
Video content accounts for approximately 80 percent
of all U.S.
Getting Listed
on Listing Services
Listing on Yelp
Listing on Etsy
Listing on Pinterest
Listing on Facebook
Listing on Twitter
Listing on Forums
U.S. FDA Re: Cosmetics
Link to Another case - Skin Care Provider
Listing on Yelp
Listing on Etsy
Listing on Pinterest
Listing on Facebook
Listing on Twitter
Listing on Forums
U.S. FDA Re: Cosmetics
Link to Another case - Skin Care Provider
