COSMETICS STARTUP COMPANY

NYC WIZARD – LEARN LEGAL REQUIREMENTS

Niche – Own Products?  Reseller? How do you plan to sell?

You should have a very clear understanding about which segment of the market you'd like to focus on.

Define Market Segment: Focus on a specific group of customers (e.g. nature loving, middle-aged woman). Note: you can always expand your business to new segments but it's easier to start with just one group of customers.

 Research has shown that over 50% of customers bought a certain brand only because they were drawn to the packaging. Purchasing cosmetics is an emotive purchase.


Yes. FDA regulates cosmetics under the Federal Food, Drug and Cosmetic Act (FD&C Act). Under this law, cosmetics must not be adulterated or misbranded. For example, they must be safe for consumers under labeled or customary conditions of use, and they must be properly labeled
To learn more, see “Resources for You: Industry” and “Cosmetics: Guidance and Regulations,” where you will find overviews of the laws, links to the laws and regulations themselves, and more.
The law does not require cosmetic products and ingredients, except for color additives, to be approved by FDA before they go on the market. However, cosmetics must not be adulterated or misbranded.
Check Labeling Regulations: The FDA has very strict labeling regulations which you have to follow. If your label doesn't meet all the requirements you can be fined and/or your products must be withdrawn from the market. Read more about labeling regulations

Trademark the Name of a Cosmetic Brand - Gerben Law Firm, PLLC


Selling Homemade Cosmetic Products

 

How to Promote Yourself as a Skin Care Consultant

Collect Testimonials and Pictures
Possibly the most powerful marketing tools you can use in skin care consulting are pictures accompanied by testimonials
 Market Online
Start your own website and a blog to begin drawing in web traffic. Your website should contain the testimonials and pictures, and your blog should be on a topic related to your business; for example, it could review skin care products.
You should make sure your website is optimized for search engines to capture as much attention as possible. Also, consider purchasing PPC (Pay Per Click)
You should also consider joining websites and forums which are devoted to beauty and skin care. Make sure your voice is heard on these sites. For a start, try joining:
·                     Acne.org
·                     HealthBoards.com
·                     AcneForum.com
Try offering helpful information and having your website link in your signature so people can find you if they believe you were helpful. This will help you network and build connections, as well as increase interest in your service. 
To target you potential customers….use Google keywords….and Google analytics.

Advertise Locally
You can get a lot of customers by offering free, quick consultations and selling products or more in-depth consultations at conventions and the like
Networking online and advertising locally are both good ways to begin building a client base. Most importantly, though, make sure you have pictures of the results people can expect by using you as their consultant.
Some consultant do a skin patch test on your own whenever you want to use essential oils you’ve never used before



Video content accounts for approximately 80 percent of all U.S. Internet traffic, according to Cisco Systems. If video isn’t part of your business’s content marketing strategy, perhaps it should be. Here is a list of solutions to create and distribute video content...



Business Plan Sample – Cosmetics

 


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