How to Promote Your Music Instruction Business
It doesn't matter if you are just starting your business in
music instruction or have been at your business for quite a while, there is
always room to grow. Learning new ways to promote your business will bring you
new clients and increase your revenue. Growing sometimes takes time, but when
you keep at it, the results will be apparent.
Use Your Local Schools
There are a few ways for you to use your local schools to
promote your music instruction business. This is not limited to your
neighborhood grade school either; use the preschools, the middle schools, the
high schools and the private schools as well.
One method is to contact any music teachers the schools may
have. Leave your contact information in the office for students and parents who
are interested.
Attend open houses, school carnivals, sporting events or
other school activities to introduce yourself and your business. Be prepared
with business cards and flyers.
Offer to teach a one-time class at the schools without a
music program. Leave your information for parents. It may even lead to
something permanent that you can be paid for.
Utilize Other Small Businesses
Contact other small businesses near you, particularly music
stores. Offer to hold group classes at their facility if they find the
students. Offer discounts to their customers by creating a special flyer or
coupon. Likewise, offer to hand out their flyers and coupons to your
established students.
Offer discounted lessons to small businesses that allow you
to post informational flyers in their establishments. Update the posting at
least once a month.
Create an Internet Presence
Having your own website is a necessity in today's business
climate. This doesn't have to be a huge expense either. There are many sites
that offer free assistance to help you create a basic website. The important thing is to have a presence
that people in your community can find. It doesn't matter if you teach guitar
lessons, violin lessons or voice lessons; if potential clients can't find you,
your business won't survive.
In addition to having your own website, utilize already
established websites to your advantage. There are many sites out there where
you can promote your business and it's all free. Some common sites are Craig's
List, Facebook and LinkedIn. It's easy to set up accounts on each of these
sites and start promoting your own music business right away.
Use Your Current Students for Future Business
Offer all of your current students discounted lessons if
they refer new students to you. Offer a two-for-one discount for students that
bring a friend or sibling to lessons with them. This doesn't have to be an
ongoing discount, simply something to get the new student established with you.
The bottom line is to be creative in your endeavors to grow
your business and it will pay off. Find something that sets you apart from the
others and watch your business grow.
INTRODUCTION
TO CROWDFUNDING - Raise
Funding for teaching Disabled Students
Prepare instructional youtube videos.
Eurhythmics often
introduces a musical concept through movement before the students learn about
its visual representation. This sequence translates to heightened body
awareness and an association of rhythm with a physical experience for the
student, reinforcing concepts kinesthetically. Eurhythmics has wide-ranging
applications and benefits and can be taught to a variety of age groups.
Eurhythmics classes for all ages share a common goal – to provide the music
student with a solid rhythmic
foundation through
movement in order to enhance musical expression and understanding.
While eurhythmics
classes can be taught to general populations of students, they are also
effective when geared toward music schools, either preparing students to begin
instrumental studies or serving as a supplement to students who have already
begun musical performance.
Certified Dalcroze
teachers work in conservatories, universities, public and private schools,
early childhood programs, and in private studios. The Dalcroze approach is
studied by performers, teachers, dancers, actors, young children, and senior citizens.
Those wishing to pursue Dalcroze teacher training may do so at recognized
training centers throughout the United
States
List of Institutions
with Higher Education Course Offerings of Eurhythmics[edit]
·
Carnegie Mellon University, http://music.cmu.edu/pages/marta-sanchez- dalcroze-training-center
·
Cleveland Institute of
Music, www.cim.edu
·
Colorado State
University, www.colostate.edu
·
Hope College
·
Longy School of Music
of Bard College
·
Oberlin Conservatory
of Music, www.oberlin.edu
·
Stony Brook University
