STARTING AN ON-LINE BUSINESS

Starting an On-Line Business
Digested from:Udemy,com – Video Tutorial

Starting Out
         Write down your 3 biggest blogging challenges
         Often what stops you from starting anything are little roadblocks that become excuses.
         Then what happens is this. Nothing.
         It could be technophobia, lack of money, little or no time, fear of failure,
         wanting to be perfect, not sure what your passion is, stuck in your
         comfort zone etc
         How I will solve this challenge:
          
Creating your mission statement
         Building a successful blog means becoming clear about whom you are,
         What you are passionate about and what you want to achieve. This may
         Require some reading, research and quiet contemplation.
         1. Write down 5 of your key strengths
         2. Write down 5 of your areas of expertise
         Eg. Writing, Programming, Photography, Marketing, Accounting etc
         3. Write down 5 things you are passionate about
         Eg. Writing, Video production, music, reading etc

Understanding your audience
         The aim of this exercise is to get to understand the audience of
         the top bloggers in your niche.
         Identify the top bloggers in your niche
         Go to Google or any other search engine and enter a search term for the “top 10 bloggers/influencers” in your industry. It could be fashion, photography, food, web design… etc.
         Eg “Top 10 bloggers in fashion”
         List them
          
Launching your blogging platform
         The aim of this exercise is to create and or optimize your blog
         to improve its performance.
         1. List the top 5 things you could implement in the next
         month that would improve the following.
         • Sharing
         • Social proof
         • Email list building
         • Growing your followers on social networks
         Go to the top blogs in your industry and see what they
         are doing that you could model
         There is no need to reinvent the wheel.
         Look at the things they do and list what you could model to
         help improve your blog. It could be traffic growing tactics,
         messaging etc.
          
Creating great content
         The aim of this exercise is to help you find the inspiration to
         create great content that your target audience will want to read
         and share.
         1. Write 10 headlines for future blog posts for your
         existing blog or your new blog
         Use the top headline tactics we learned in this section.
         Write 5 new blog posts for the best headlines
         Write a great opening line, introduction, use simple language,
       sub-titles, bullet points and include visuals that you can use to
       amplify sharing on social media.


·         The aim of this exercise is to explore the different ways to
make money from your blog. Then you need to identify which
ones will be the most attractive to the lifestyle and business
that you want to create.
·         Write down the 3 top types of revenue models that suit
your goals and lifestyle choices.
·         Is it an authority site that positions you as an expert and drives
leads that you can convert into consulting clients?

·         You may consider affilate marketing.
         Again there is no right or wrong.
         Maybe you need to experiment with multiple revenue streams.
         E-books, speaking, Joint venture marketing etc
.   Most bloggers make money from multiple sources . List 3 different online course topics that you think your target audience needs to be educated about.
         List the headlines for 3 e-books that you could sell on your blog

         PAID TRAFFIC
        Facebook Ads
        Google Adwords
         EARNED TRAFFIC
        Social Media
        Organic Search SEO
        Website/Blog
        Email List
         


Regualar Sites
         Facebook
         Twitter
         Linkedin
         Instagram
         Pinterest
         Google Plus
          
         Snapchat
         Vine
         Wanelo
         Yik Yak
         Kik
         Hyper
         Bebo

Go to their blogs and websites and do some
research

         : This means looking at their comments from their readers, what
         sort of content the write about and the media preferences they
         use:
         Go to their social media networks and watch and
         learn
         Go and review their Twitter stream, Facebook posts, Youtube
         channel, Instagram account and Pinterest network and see
         what their followers tweet about, like and share.
         Write down the 10 most asked questions/problems
         in your industry
         This will provide the inspiration to both understand their
         mindset and what content you could create to help solve it.

Find the Shakers and Movers in Your Niche

         Similarweb.com
         Learn how you can benefit from SimilarWeb PRO with a personal live walk through, directly from our experienced product consultants.
          
         BuzzSumo is a helpful search tool that tracks content on all social networking sites and ranks them based on the number of shares on Facebook, Twitter, LinkedIn, Google+, and Pinterest. It monitors content by topic or user and uses an advanced search engine to deliver accurate results.

         Topsy.com
         Topsy Labs was a social search and analytics company based in San Francisco, California. The company is a certified Twitter partner and maintains a comprehensive index of tweets
         Feedly.com
         Your blogs
         Dive deeper by following blogs from the latest movers, shakers, and thinkers. Follow any one on the web.
         Twello.com
         Submit your Twitter Account

Email Marketing Tips

Top 25 Free or Low-Cost Email Marketing Web Applications 

One free favorite for 1500 contacts is mailchimp.com

Search Engine Optimization (SEO)

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. At Moz we believe these principles go hand-in-hand.
This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we're here to help.




Summary
Discovering Your Focus and Passion
Identifying and understanding your Target Market
Launching and Optimizing your Blogging Platform
Creating Content that attracts traffic
How to make money from your Blog
Marketing Your Blog
Converting Traffic into Sales