ACUPUNCTURE - BRICK AND MORTOR



What to Do

Get some business liability insurance!
Check with Attorney about your– contracts, agreements, etc
Find a target market 
Use Social media
Be warm, friendly

Client Website  -  Put Tel# and address in Header.  
Show your credentials and memberships, have a tab for testimonials,
Have a tab for Blogs.  Blog frequently




Ask clients for reviews – a must







Acupuncture Books Amazon  Write a short ebook on different services

Acupuncture Videos Demo your skills




When was the last time you updated your web page with new material, photos, videos?

 Why not use the early morning to write a 3-4 minute video script (a kidney-boosting qi gong exercise, a warming self-massage routine, a description of a winter soup recipe or home-made liniment, or how to make a hara-maki to wear at home) and then gather whatever show and tell materials you need to complete this project. Call a friend to bring their new Galaxy or iPhone to shoot the video later in the week.

• When was the last time you scheduled a series of talks with local groups or associations?

 What about specific disease support groups in your town?

 What about creating your own "Meet-Ups" for patients to bring their friends?

Do any local companies have brown-bag lunch talks for employees? If so can you get on the list of speakers?

 Are there parenting groups, women's groups, sports groups to whom you could speak?

 Are you a member at a local gym that might offer a health lecture series? How many calls can you make before 10 AM to any or all of these connections?

• Is there a local radio station in your town? If so, do any of the programs do interviews? Might you start your own radio show once a week on health related topics?

 (I know one very successful practitioner in CA who keeps his practice full using this strategy while sharing good information in his community at the same time.) Find out who to speak to and follow up.

• When was the last time your website had a face lift? Look at 3-5 of your competitors websites and honestly compare yours to theirs.

 What could you do better? Who or what resources do you need to make these updates? If you can do them yourself, write down a plan listing needed or wanted changes and additions in order of importance. Follow up.

• Look through your patient files. Who has not been in for 6+ months? What personal message, article, blog post, or snail mail could you send to these folks? Make a personal outreach or some type to 10-or-more of them this morning.

• Read the local paper(s). Take notes on any and all possible co-marketing or co-service projects that you could organize with other local businesses or non-profits.

 Follow up with some phone calls. Another possibility is to create an event with 5-6-7 or more other acupuncturists in your community.

Find a service project in your town that needs doing and organize yourselves to do it and get publicity while you're at it.

Remember, email is busy work. It may or may not produce any new patients or any additional opportunities. And, it'll all still be there when you are done doing something more productive.