I typed in a Google search “I
need steel fabrication in nyc”
Study your competition.
Note how important it is to get on
first page and PPC does it.
GET LISTED ON YELP Make sure you have customer testimonials.
The Best 10 Metal Fabricators in New York, NY - Yelp
Note the 5 stars and links to your
website.
5 Steps You Can Use to Find Your Niche - Entrepreneur
Create a website and hire a
specialist who understands internet Marketing and SEO. Must also have skills in PPC advertising.
From zero budget to big budget, here are examples of just some
of the attractive features of the best and most reliable website design options
out there:
·
Shopify. ...
·
Squarespace. ...
·
Volusion. ...
·
Webs. ...
·
Website Builder. ...
·
Weebly. ...
·
Wix.
·
Go Daddy
Social Media in the Steel Industry: How Steelmaster Gets Leads on
It's a misconception that small
businesses can't compete with larger companies when it comes to marketing.
The most important factor in raising
your brand's visibility with buyers. Social
Media and Forums are places to find your targeted audience.
FabricationForum.com
Certification
| American Institute of Steel Construction
AISC Certification
Programs set the quality standard for the structural steel industry. Get listed.
Customer Awareness
Niche marketing is strategy that
focuses on a subsection of the larger market. This can be especially useful for
steel fabrication businesses that hope to dominate a geographic of demographic
wedge of the marketplace.
Niche marketing isn't new. It's been
around for years and has proven to be most effective for firms that understand
their key strengths and core audience.
As a side note, it's important to
customize your marketing tools to accommodate a niche strategy. Leading mailing
list providers can filter contacts for more cost-efficient and effective direct
mail campaigns.
Create YouTube Video about your services
*******************************************************************************
There’s
more to running your own welding and fabrication business than knowing how to
weld a joint. You also need to create a marketing plan that gets you in front
of construction firms, engineers and repair shops that need your services.
If you specialize in a certain type of
service, such as underwater or mobile welding, take a close look at your target
market to help you identify similar companies that need your services.
Stand Out
Learn
about the competing businesses in your area. Determine where they get their
business, such as at metal shops or construction sites, and find out the types
of welding projects in which they specialize.
Research
their pricing and marketing activities. Then, find ways to stand out from these
competitors by offering something different. For example, if no one in your
area offers mobile services to repair shops, set up a vehicle with metal
tables, generators and welders and complete small jobs on site. If you use
special software such as ArcWorks to keep notes about your clients' specific
requirements let them know how this helps on the job by eliminating costly
mistakes.
Introduce Yourself
Stop by
appliance or auto repair shops, commercial building sites and metal shops in
your area and introduce yourself to the owners or managers. If you live in a
rural area, talk to farmers and ranchers who may need help with small welding
jobs.
Meet with larger fabrication businesses that
may want to subcontract projects. Network with architects and construction
managers to find about upcoming projects. Ask what types of welding jobs they
require and find out when you should contact them again to bid on the project.
Leave your business card or promotional item behind when you meet with people.
Create Marketing Messages
Develop
marketing messages to use in a brochure and on a website to let potential customers
know more about your services.
Add
photos to help prospects visualize the types of projects you’ve welded, and
include images of the cutting and assembling you’ve done on fabrication
projects as well as the final pieces. Mention any mechanical or engineering
skills and specialized education you bring to your business to help further
convince prospects you can handle the work.
Public Projects
Some
states, such as Washington
South Carolina uses a website, SCIWAY.net, to
list projects for which bids have been requested for all of the state’s
colleges and universities. Look for more government projects on RFPBids.com and
GovCB.com to find welding and fabrication projects. GovCB lists available
contracts from more than 60,000 government purchasing departments.
