STARTING A PILATES EXERCISE COMPANY


Image result for pilates web siteWhy do you need a website for your Pilates business?  

  

A professionally looking website is a must in today’s business world.
  • It lets potential clients have a feel of your studio before they even step inside your door.
  • It shows your clients that you treat every aspect of your business seriously so you will do the same when you are teaching them.
  • The images and your class descriptions are often a decisive point when a potential client compares different studios in the area.
  • Special functions of your website like a client login area or a newsletter sign-up form promote client retention and loyalty.
  • A website lets out-of-town visitors find your studio and visit you when they move into the area or travel.
  • Your Pilates website is often the first impression that people get about your studio or about you as an instructor.
A website representing your Pilates business should be easy to navigate for your current and potential clients and should embody your Pilates vision and style.
You can be in full control of your website or you can let us manage it for you. Choose the solution that works for you and let us handle the rest.





Don’t launch website until ready….Test with friends and mentors  

If you don’t have the time or money to make your website mobile friendly, here are ten simple things you can do today to make your website more bearable for mobile users.




There is such a wealth of information about your target market that once you understand how to tap it, analyze it and create for it, it’s difficult not to create content that “sticks.”

Join Forums and comment on targeted Blogs …Get backlinks  
Provide info to Health, Fitness and exercise forums.



GOOGLE ALERTS - VIDEO  GET DAILY CONTENT FOR YOUR NICHE - VIDEO 5 MIN 


Google Alert…Use your own description and give attribution.
                                                                                      
Tell a story that makes the reader CARE and FEEL positive about you

In general, under section 105 of the Copyright Act,[2] such works are not entitled to domestic copyright protection under U.S. law and are therefore in the public domain.  Free to use as you wish without attribution.



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Ten Marketing Tips for Successful Pilates Programming

A primary key to successful Pilates programming is having a marketing plan. Many clubs, fitness facilities, and studios begin a Pilates program without a plan in place and than wonder where the customers are.
Here are ten things to consider in order to launch and maintain a flourishing Pilates program.
1. Educate internally The key is communication. Particularly at health clubs and wellness centers where Pilates is just one of many activities, it is important that your internal staff - from administration to instructors of other activities - knows what is going on with your program and can answer questions from potential clients if they are asked.

Conduct demos to acquaint staff with Pilates. Send emails on a regular basis updating them on your program. Invite them to attend and participate in a mat or equipment class.

2. Market to your members This may seem obvious, but it is surprising how many facilities don’t do it. If you have a newsletter for members make sure you tell them what is going on with your Pilates sessions. Print flyers to pass out to members that discuss the benefits of Pilates and why they should be participating. Invite them to an initial free group Reformer class, or give them special introductory pricing on group or private sessions to get them in the door.

3. Network Externally This is crucial – especially for studios and wellness centers looking to grow their client base. Get out and meet the people! Visit local businesses, schools and churches. Give them a special introductory offer. For example, one of our customers conducted a free mat session at their club for the local high-school girls. The response was so positive that many of the girl’s mothers became members after hearing how fun it was from their daughters. You can also conduct external demos (this is where Balanced Body’s portable IQ and Allegro® Reformers can really come in handy) at a local office building, and offer limited time sessions on-site to pique their interest.

4. Create Specialty Classes Do you have members or clients that have a common bond or interest? Create classes that get them together! Have customers all over the country who offer specialty classes for a particular demographic. These include:
·                                 Men only
·                                 Skiers
·                                 Post-natal mothers
·                                 Cyclists
·                                 Older Adults
·                                 Equestrians
·                                 Golfers
5. Price Your Sessions Properly Most group sessions are priced somewhere between $20-40 and private sessions can range from $50-100. But the important thing is to be familiar with where your club, studio or center is geographically. A club in Fargo, North Dakota is not going to be able to charge the same as a club or studio in downtown New York City. Call other local clubs or studios and get their pricing to better gauge how much you should charge.

6. Reward Your Die-Hards! If you are lucky enough to have a contingent of members who never miss a session, and are consistent with their patronage, reward them. Create Gold Cards that give them a reduced fee or a free class after attending so many sessions. Make T-shirts for your Gold Club membership as a way of thanking them.

7. Drop-in Passes On the flip side of the last tip, it is also a good idea to create a card or pass that allows non-members at a club, or non-clients at a studio or wellness center to drop in from time-to-time and take a class for a fee at a higher rate than what members pay. Chances are if they like what they see, they’ll start coming back on a regular basis.

8. Cross Promote Your Classes! This can be done within your Pilates programming as well as with other external activities. Within your program you can do things like offer a free group Reformer session to your mat class participants, or a free private session to a group class member. Externally you can create promotions for other programs like yoga or spin, and give them an introductory offer to come and try a free session before or after their class. This works particularly well with cardio or weightlifting programs, as the stretching they’ll get in Pilates will improve their alignment and core control in their other fitness activities.

9. Location, location, location Because Pilates is a mind-body activity, it requires a lot of concentration and necessitates a serene environment. It should be a place where your clients can get away from their daily hustle and bustle for a while. For someone looking to open a studio this means making sure you pick a location that is not near a lot of noise. For a program within a club it means making sure you have designated space for your Pilates program, and that that space is not near another loud or boisterous activity like a spin class or basketball court.

10. Referral Program If you have a client or member that has referred a friend in to coming to your class or session, reward that person with a free or reduced-rate class.