Teaching Kids Technology
Join to get credibility
The National Association for the Education of Young Children (NAEYC) is a professional membership organization that works to promote high-quality early learning for all young children, birth through age 8, by connecting early childhood practice, policy, and research. We advance a diverse, dynamic early childhood profession and support all who care for, educate, and work on behalf of young children.
The association comprises nearly 60,000 individual members of the early childhood community and more than 300 regional Affiliate chapters, all committed to delivering on the promise of high-quality early learning. Together, we work to achieve a collective vision: that all young children thrive and learn in a society dedicated to ensuring they reach their full potential.
StudySample Websites to use if helpful for your Niche
Use Video Teaching Courses
The more the better
Encourage positive reviews
Sign up with Udemy, Skillshare, Skillfeed and Teachable
Start with Udemy with 1 Hour course as learning experience
Learn first how to make a professional video
Answer student questions
Use USB Microphone
Google Alerts -Use Google Alert to Get New Material - Video
Ideas for Marketing
Get into your local newspaper
Write a press release about anything newsworthy going on in your business. Not sure how to write one? Read these basic PR tips or simply pick up the phone and speak to a journalist to see if they're interested in running something. If they are, they'll probably write the story themselves.
Write a blog
Blogs are great opportunities to not only extend your digital marketing strategy by creating a whole range of long-tail keywords, SEO-wise. They're also a good chance to show off your expertise while building trust. Keep your blog updated with quality content and both Google and web visitors will love you for it. Blogs link to social media.
Carry business cards
Don't ever leave home without your business cards. You never know who you might bump in to. Make sure your business cards contain all your relevant information, including your website address and any social media accounts you might have.
Find a niche make it clear you are offering something better or different.
Research and discover a niche in the market that could benefit from your product or service, then subsequently target. Find out what's missing and what people really need. Offer solutions to people's problems.
Talk to your customers. Encourage testimonials and 5 stars on listing services.
Don't be afraid to chat to existing customers to ask them why they hired you. And take the opportunity to ask them if you could be doing anything more to improve your services to them. Nothing works better for your marketing than having a genuine testimonial from a happy client. If you haven't yet added testimonials to your website or marketing materials, do it now! Just make sure you ask full permission first.
Twitter is often referred to as the business-friendly social media platform because it's a great way to start networking online while giving your brand personality. But there's a right and wrong way to go about tweeting, so don't forget some basic Twitter etiquette.
Make friends with influential bloggers
There's a wealth of new blogs out there, so get researching and find some influential bloggers to make friends with. Get them to write a review about your business, product or service, if you can.
Advertise on blogs
Investigate online advertising opportunities by researching where your target market likes to go. Are there any blogs that appeal to your customers? Contact the blog owner and sponsor them in exchange for advertising space.
Write link-bait blogs
Make the most of your own blog by writing posts that naturally encourage people to link to them. The more people who recommend your articles, the more traffic you'll attract to your website.
Make the most of your email signature
Link everything up by adding links to your website and social media accounts from your own email signature. Even consider adding your main marketing message or company slogan. Remind people why you're so great.
Create an e-brochure
Hard-copy brochures can be expensive to design and print. Save your money and create a PDF version instead, available to download via your website. Take the opportunity to really sell yourself and explain to potential customers why they should hire you.
Become an expert spokesperson – Join business groups
Add interaction to your website
People want to interact with websites, so create something that will be appealing and helpful to your audience. For example, can you add 'live chat' and be instantly available to answer any questions? There are some fantastic, off-the-shelf solutions you can add quickly and easily. Offer free hangout to discuss service.
Find those influential blogs or high traffic online communities and offer to contribute and write articles. This will not only tackle SEO; it will help you to reach a bigger audience while adding personality to your brand.
Don't underestimate the power of commenting on blogs. Do it everywhere you can. Just make sure you write something intelligent and worthwhile. Something that will drive people to your own website.
Take advantage of forums
No matter what your creative field, there are plenty of forums out there that you could join and start contributing to. Many people use forums to find answers. Be as helpful as possible and you may attract more clients. Just don't forget to make the most of your own forum signature by adding in links to your website and adding in your company's slogan.
Don't forget your SEO
SEO is all about ensuring people find your website if they're searching for your products and services. Don't hesitate to make this a priority. Either hire an SEO firm to help, or learn about SEO yourself. Moz is an excellent place to start.
Create a Facebook Page
Facebook is more consumer-focused than Twitter, so only create a page if you think your business suits the medium. Post interesting updates to keep your fans hooked. Don't spam and don't self-broadcast. Apply a little monthly budget to advertise and 'boost' posts to various audiences.
Hook up your social media accounts
Don't forget to provide links from your website to all your social media accounts and vice versa. Make sure everything hooks up and don't forget to include them in all your marketing materials and literature.
Get your pricing right
Do some research and call around some competitors to see what they're charging 35. Send thank you cards
Value your existing customers and send thank you cards whenever you've completed a job. It adds that personal touch.
Reward those who promote you.
Add personality to your social media accounts
People don't want to talk to logos, they want to talk to people. Add a photo of a real person to your social media profiles and don't always shout about your own business. Instead, keep it real and don't be afraid to show the 'real you'.
Add an 'About' page to your website
People want to know who they're dealing with before hiring someone. Make sure your website has a decent 'About' page, describing who you are, your skills and experience and your business values. Remember, your website should build trust and an About page helps do that.
Give your expertise exposure
You've been running your own business for some time now and you'll have learnt plenty along the way. You might not know it, but your experience is incredibly valuable to others. Share your trade secrets by publish articles on your own website.
Get your answerphone right
Outside office hours, make sure your phone has an answering machine. And, more importantly, make sure your answerphone message really sells yourself. Replace 'we're not here' with something more helpful or interesting, like: 'we're not available but please check out our website'. Encourage the caller to contact you via other means.
Use Google Local…Google Places
People still search for products and service providers via Google Local, so make sure your business is listed. It's free and will certainly help with your search engine marketing.
Use Facebook advertising
Facebook advertising is actually really good, particularly if you're after targeted demographics. You can select the region, gender, age and even relationship status of people you'd like to target and create a bespoke campaign just for them. What's more, you can measure and evaluate your investment, so you know what does and doesn't work for next time.
. Create videos
Multimedia content is incredibly popular and helps to make your website more engaging. Create 'how to' videos or even show people your team and your workspace. Videos help to build that essential trust. And if people trust you, they'll want to hire you.
Launch a free e-book
Good digital marketing is all about creating valuable things that naturally go viral. Get others to shout about your business by creating something that's free and helpful. A free e-book, for example, can do just that. Put together a well-written guide that includes all sorts of tips and tricks. But make sure it's something that's really interesting and shareable.
Get the basics right
When you answer your phone, always say your company name and who's speaking. When you send an email, always make sure your email signature contains your company name and logo. Be polite and friendly at all times because you never know who might be calling. Get these basics right and you'll strengthen your brand and your reputation.
Really want to drive people to your website? Be controversial and write about topics that will generate links, discussions and comments. Pick on well-loved brands and people. Nothing encourages interaction than sparking a reaction.
Do something for charity
Get involved with a local charity and raise money for them. Do something unusual that might attract the attention of the local media. Shout about your achievements via your social media accounts and website. People will not only hear about your fantastic efforts and potentially want to hire you – you'll also be giving back to the community.
Join your local Chamber of Commerce
They might have been around forever but your local Chamber of Commerce can offer some valuable help. Join up so you can network with other local business owners.
Make better use of your business cards
People often overlook business cards and only print their contact details on one side. Make use of any blank space by adding your slogan or more details about your products and services.
Consider Paid Search
Google AdWords is a great tool to use if your website is new and your SEO efforts haven't yet paid off. It's also a great way to ensure your SEO campaign is going along the right path as you can track relevant keywords. But beware, paid search can often be an expensive marketing route. You'll want to focus on 'organic' long-term.
Use your friends and family
Don't forget to use your own personal contacts to help get your name out there. Give friends and family some of your business cards and ask them to help promote you.
Do something different
Research your target market and analyse your competition. Is there anything you could be doing differently? Offer something out of the ordinary to make yourself stand out.
Don't waste a perfect opportunity to make your business memorable! Get a business card design that makes you stand out and keeps you in people's minds.
Consider video testimonials or interviews
Create your own testimonial videos to put on your website to show off your happy customers. Nothing markets your business or builds credibility more than a satisfied client.
No matter where you go or who you speak to, sell yourself! You're the main ambassador of your business, so get out there and sell it. Always keep your company values in mind and repeat them whenever you can.