Teaching Kids Technology
Join to get credibility
Website http://www.naeyc.org/content/technology-and-young-children
About NAEYC
The
National Association for the Education of Young Children (NAEYC) is a
professional membership organization that works to promote high-quality early
learning for all young children, birth through age 8, by connecting early
childhood practice, policy, and research. We advance a diverse, dynamic early
childhood profession and support all who care for, educate, and work on behalf
of young children.
The association comprises
nearly 60,000 individual members of the early childhood community and more than
300 regional Affiliate chapters, all committed to delivering on the promise of
high-quality early learning. Together, we work to achieve a collective vision:
that all young children thrive and learn in a society dedicated to ensuring
they reach their full potential.
Use Video Teaching Courses
The more the better
Encourage positive
reviews
Sign up with Udemy,
Skillshare, Skillfeed and Teachable
Start with Udemy with
1 Hour course as learning experience
Learn first how to
make a professional video
Answer student
questions
Use USB Microphone
Google Alerts -Use
Google Alert to Get New Material - Video
Get into your
local newspaper
Write a press
release about anything newsworthy going on in your business. Not sure how
to write one? Read these basic PR tips or simply pick up the phone and speak to
a journalist to see if they're interested in running something. If they are,
they'll probably write the story themselves.
Write a blog
Blogs are great
opportunities to not only extend your digital marketing strategy by creating a
whole range of long-tail keywords, SEO-wise. They're also a good chance to show
off your expertise while building trust. Keep your blog updated with quality
content and both Google and web visitors will love you for it. Blogs link to social media.
Carry business
cards
Don't ever leave home
without your business cards. You never know who you might bump in to. Make sure
your business cards contain all your relevant information, including your
website address and any social media accounts you might have.
Find a niche make
it clear you are offering something better or different.
Research and discover
a niche in the market that could benefit from your product or service, then
subsequently target. Find out what's missing and what people really need. Offer
solutions to people's problems.
Talk to your
customers. Encourage testimonials
and 5 stars on listing services.
Don't be afraid to
chat to existing customers to ask them why they hired you. And take the
opportunity to ask them if you could be doing anything more to improve your
services to them. Nothing works better for your marketing than having a genuine
testimonial from a happy client. If you haven't yet added testimonials to your
website or marketing materials, do it now! Just make sure you ask full
permission first.
Use Twitter
Twitter is often
referred to as the business-friendly social media platform because it's a great
way to start networking online while giving your brand personality. But there's
a right and wrong way to go about tweeting, so don't forget some basic Twitter
etiquette.
Make friends with
influential bloggers
There's a wealth of
new blogs out there, so get researching and find some influential bloggers to
make friends with. Get them to write a review about your business, product or
service, if you can.
Advertise on blogs
Investigate online
advertising opportunities by researching where your target market likes to go.
Are there any blogs that appeal to your customers? Contact the blog owner and
sponsor them in exchange for advertising space.
Write link-bait
blogs
Make the most of your
own blog by writing posts that naturally encourage people to link to them. The
more people who recommend your articles, the more traffic you'll attract to
your website.
Make the most of
your email signature
Link everything up by
adding links to your website and social media accounts from your own email
signature. Even consider adding your main marketing message or company slogan.
Remind people why you're so great.
Create an
e-brochure
Hard-copy brochures
can be expensive to design and print. Save your money and create a PDF version
instead, available to download via your website. Take the opportunity to really
sell yourself and explain to potential customers why they should hire you.
Become an expert
spokesperson – Join business groups
Add interaction to
your website
People want to
interact with websites, so create something that will be appealing and helpful
to your audience. For example, can you add 'live chat' and be instantly
available to answer any questions? There are some fantastic, off-the-shelf
solutions you can add quickly and easily.
Offer free hangout to discuss service.
Guest blog
Find those
influential blogs or high traffic online communities and offer to contribute
and write articles. This will not only tackle SEO; it will help you to reach a
bigger audience while adding personality to your brand.
Blog comment
Don't underestimate
the power of commenting on blogs. Do it everywhere you can. Just make sure you
write something intelligent and worthwhile. Something that will drive people to
your own website.
Take advantage of
forums
No matter what your
creative field, there are plenty of forums out there that you could join and
start contributing to. Many people use forums to find answers. Be as helpful as
possible and you may attract more clients. Just don't forget to make the most
of your own forum signature by adding in links to your website and adding in
your company's slogan.
Don't forget your
SEO
SEO is all about ensuring
people find your website if they're searching for your products and services.
Don't hesitate to make this a priority. Either hire an SEO firm to help, or
learn about SEO yourself. Moz is an excellent place to start.
Create a Facebook
Page
Facebook is more
consumer-focused than Twitter, so only create a page if you think your business
suits the medium. Post interesting updates to keep your fans hooked. Don't spam
and don't self-broadcast. Apply a little monthly budget to advertise and
'boost' posts to various audiences.
Hook up your
social media accounts
Don't forget to
provide links from your website to all your social media accounts and vice
versa. Make sure everything hooks up and don't forget to include them in all
your marketing materials and literature.
Get your pricing
right
Do some research and
call around some competitors to see what they're charging 35. Send thank you
cards
Value your existing
customers and send thank you cards whenever you've completed a job. It adds
that personal touch.
Reward those who
promote you.
Add personality to
your social media accounts
People don't want to
talk to logos, they want to talk to people. Add a photo of a real person to
your social media profiles and don't always shout about your own business. Instead,
keep it real and don't be afraid to show the 'real you'.
Add an 'About'
page to your website
People want to know
who they're dealing with before hiring someone. Make sure your website has a
decent 'About' page, describing who you are, your skills and experience and
your business values. Remember, your website should build trust and an About
page helps do that.
Give your
expertise exposure
You've been running
your own business for some time now and you'll have learnt plenty along the
way. You might not know it, but your experience is incredibly valuable to
others. Share your trade secrets by publish articles on your own website.
Get your
answerphone right
Outside office hours,
make sure your phone has an answering machine. And, more importantly, make sure
your answerphone message really sells yourself. Replace 'we're not here' with
something more helpful or interesting, like: 'we're not available but please
check out our website'. Encourage the caller to contact you via other means.
Use Google Local…Google Places
People still search
for products and service providers via Google Local, so make sure your business
is listed. It's free and will certainly help with your search engine marketing.
Use Facebook
advertising
Facebook advertising
is actually really good, particularly if you're after targeted demographics.
You can select the region, gender, age and even relationship status of people
you'd like to target and create a bespoke campaign just for them. What's more,
you can measure and evaluate your investment, so you know what does and doesn't
work for next time.
. Create videos
Multimedia content is
incredibly popular and helps to make your website more engaging. Create 'how
to' videos or even show people your team and your workspace. Videos help to
build that essential trust. And if people trust you, they'll want to hire you.
Launch a free e-book
Good digital
marketing is all about creating valuable things that naturally go viral. Get
others to shout about your business by creating something that's free and
helpful. A free e-book, for example, can do just that. Put together a
well-written guide that includes all sorts of tips and tricks. But make sure
it's something that's really interesting and shareable.
Get the basics
right
When you answer your
phone, always say your company name and who's speaking. When you send an
email, always make sure your email signature contains your company name and
logo. Be polite and friendly at all times because you never know who might be
calling. Get these basics right and you'll strengthen your brand and your
reputation.
Be controversial
Really want to drive
people to your website? Be controversial and write about topics that will
generate links, discussions and comments. Pick on well-loved brands and people.
Nothing encourages interaction than sparking a reaction.
Do something for charity
Get involved with a
local charity and raise money for them. Do something unusual that might attract
the attention of the local media. Shout about your achievements via your social
media accounts and website. People will not only hear about your fantastic
efforts and potentially want to hire you – you'll also be giving back to the
community.
Join your local
Chamber of Commerce
They might have been
around forever but your local Chamber of Commerce can offer some valuable help.
Join up so you can network with other local business owners.
Make better use of
your business cards
People often overlook
business cards and only print their contact details on one side. Make use of
any blank space by adding your slogan or more details about your products and
services.
Consider Paid Search
Google AdWords is a
great tool to use if your website is new and your SEO efforts haven't yet paid
off. It's also a great way to ensure your SEO campaign is going along the right
path as you can track relevant keywords. But beware, paid search can often be
an expensive marketing route. You'll want to focus on 'organic' long-term.
Use your friends
and family
Don't forget to use
your own personal contacts to help get your name out there. Give friends and
family some of your business cards and ask them to help promote you.
Do something
different
Research your target
market and analyse your competition. Is there anything you could be doing
differently? Offer something out of the ordinary to make yourself stand out.
Don't waste a perfect
opportunity to make your business memorable! Get a business card design that
makes you stand out and keeps you in people's minds.
Consider video
testimonials or interviews
Create your own
testimonial videos to put on your website to show off your happy customers.
Nothing markets your business or builds credibility more than a satisfied
client.
Sell yourself
No matter where you
go or who you speak to, sell yourself! You're the main ambassador of your
business, so get out there and sell it. Always keep your company values in mind
and repeat them whenever you can.
