Decide if the business
location will be a fixed, mobile or both.
where the customers are and how you will reach them)
1.joe’s body shop is
limited to exterior cleanup only
2.ABC Auto dealer offers
limited service to some customers at the dealership
3.Car Wash Inc. only
offers a “quick wax option” but not full detailing.
4.Manny’s Mobile Car Wash
appears to offer the most complete service options of all of the reviewed
businesses. They should provide the best competition and will be the benchmark
for startup efforts.
The ten mile radius of
our proposed location (fixed 0r mobile)
shows there are four high end neighborhoods with homes ranging in price from
$400,000 to $1,500,000.
These four areas contain
approximately 250 homes all within 10 miles of our business location.
In addition there are
two industrial parks, two hospitals and numerous office building complexes with
approximately 8,000 employees. The local private airport and the three marinas
are also within that 10 mile radius.
of service and products will you offer)
·Exterior Services Complete exterior detailing including washing
the vehicle, claying the paint, removal of all bugs & tar followed by paint
correction (scratch removal) will prepare the vehicle of cleaning and polishing
the finish. During this operation all exterior rubber trim and tires will be
dressed to like new condition.
·Interior Services The interior of the vehicle will be
purged of all loose material carpets, seats miscellaneous upholstery will be
spot treated shampooed and deep cleaned with a special heated extractor.
·Engine Cleaning & Dressing Engines will be cleaned using the finest
products to remove grease and grim from the surfaces. A special non-silicone
dressing will be applied to ensure a bright clean surface for a long time.
List all other services you intend to provide.
1.Retail clients in the
upscale neighborhoods defined in the demographic section.
2.Companies that have been
identified within the industrial parks in the area.
3.Hospitals in the area
with specific attention to the doctor offices within the area.
4.Marinas in the area especially in the fall months with boats are
coming out of the water.
The marketing plan will
vary from season to season throughout the year. The important issues of the
plan include the following items.
1.Development of the
website to ensure a presence on the internet.
2.Join the local chamber
of commerce to gain immediate exposure to the businesses in the area. Create a
special pricing for all chamber of commerce members and their families to
3.Development of a plan
for exploiting the social media tools on the internet and the smart phones in
4.Create proper signage,
logos, and business cards for use by the company and its employees.
(Branding the Business)
5.Develop a plan for
monthly or quarterly flyers and promotions. Including the face to face meeting
of each auto related business to foster a relationship with each so that they
are aware of your business and how you can help each other. Place service menus
and business cards at their locations to create business.
should be monitored and controlled to determine success in terms of customer
and revenue growth.
Cost and Profit
Using the cost and
profit model provided, project the number of detailing services you expect to
complete in the next twelve months. Follow that by your income and expense
projections for the next twelve to twenty four months.
Use this tool to project
your income, expenses and net income for the next three years.
Understand your fixed
and variable costs, your margin and your cost per hour to operate your
Build and list your
equipment needs or purchased equipment. (Include Vendors)
Create a list of
consumable products including polishes, cleaners, compounds etc. along with all
brushes and cleaning cloths both microfiber and non microfiber.
1.Car wash equipment
2. low pressure
3. vapor steamer
1.Cleaning and deodorizing
3.Tornador air purging
7.Added Value Profit
1.Paint chip repair
3.Plastic trim restoration
5.Vinyl and leather repair
Consider what methods
and procedures you need to start and maintain your business. Start by
determining what is important to you and to the success of the business.
List all permits and
licenses needed to be compliant with the local, state and federal regulations.
Review legal requirement with counsel and accounting professional.
EPA and local
It is important to
understand the regulations and the potential equipment needed to comply. Be
sure to search them out and list them in your plan so that your lawyer can
assist you in understanding and complying with them. These requirements are
different in each area and require your attention.
S corporationsare the most common
entities that provide the owner personal protection with pass-through tax
treatment. To create any corporation, the owner must file Articles of
Incorporation with the Department of State, make an election to be treated as
an S Corp., adopt bylaws and hold initial meetings of shareholders and
directors – among other organizational tasks.
In comparison with other
entities, startup cost and administrative formalities are usually greater for S
Corporations. S Corps are limited to 100 shareholders.
Limited Partnerships (LPs)and Limited Liability Companies (LLCs) offer a usually
less burdensome alternative to S Corps.
Both of these entities are formed by filing
documents with the Department of State, and are largely governed by internal
agreements between the owners. While at least one owner of a limited
partnership must serve as general partner and be subject to unlimited liability,
all members of an LLC are afforded limited liability. LLCs
“Choosing the right
structure, with the assistance of an attorney and an accountant, enables
entrepreneurs to protect their personal assets from business creditors, while
avoiding corporate taxes. This will prove instrumental to:
Try to anticipate your
growth relative to volume of customers, employees, equipment and marketing
needs. Consider forecasting customer and revenue growth along with retained
customers. This will tell you that your overall plan is working.