Auto Detailing
Business or Mobile
Detailing Business
Decide if the business
location will be a fixed, mobile or both.
Demographics:
(Determine
where the customers are and how you will reach them)
1.
joe’s body shop is
limited to exterior cleanup only
2.
ABC Auto dealer offers
limited service to some customers at the dealership
3.
Car Wash Inc. only
offers a “quick wax option” but not full detailing.
4.
Manny’s Mobile Car Wash
and Auto Appearance Center
appears to offer the most complete service options of all of the reviewed
businesses. They should provide the best competition and will be the benchmark
for startup efforts.
5.
The ten mile radius of
our proposed location (fixed 0r mobile)
shows there are four high end neighborhoods with homes ranging in price from
$400,000 to $1,500,000.
These four areas contain
approximately 250 homes all within 10 miles of our business location.
In addition there are
two industrial parks, two hospitals and numerous office building complexes with
approximately 8,000 employees. The local private airport and the three marinas
are also within that 10 mile radius.
Services Offered:
(What types
of service and products will you offer)
·
Exterior Services
Complete exterior detailing including washing
the vehicle, claying the paint, removal of all bugs & tar followed by paint
correction (scratch removal) will prepare the vehicle of cleaning and polishing
the finish. During this operation all exterior rubber trim and tires will be
dressed to like new condition.
·
Interior Services
The interior of the vehicle will be
purged of all loose material carpets, seats miscellaneous upholstery will be
spot treated shampooed and deep cleaned with a special heated extractor.
·
Engine Cleaning & Dressing
Engines will be cleaned using the finest
products to remove grease and grim from the surfaces. A special non-silicone
dressing will be applied to ensure a bright clean surface for a long time.
Note:
List all other services you intend to provide.
1.
Retail clients in the
upscale neighborhoods defined in the demographic section.
2.
Companies that have been
identified within the industrial parks in the area.
3.
Hospitals in the area
with specific attention to the doctor offices within the area.
4.
Marinas in the area especially in the fall months with boats are
coming out of the water.
5.
Complete exterior detailing including washing the vehicle, claying the paint, removal of all bugs & tar followed by paint correction (scratch removal) will prepare the vehicle of cleaning and polishing the finish. During this operation all exterior rubber trim and tires will be dressed to like new condition.
The interior of the vehicle will be purged of all loose material carpets, seats miscellaneous upholstery will be spot treated shampooed and deep cleaned with a special heated extractor.
Engines will be cleaned using the finest products to remove grease and grim from the surfaces. A special non-silicone dressing will be applied to ensure a bright clean surface for a long time.