A Website Header Image

3 Elements to Consider When Designing A Website Header Image

It’s the first place your website visitor will likely look to determine if your website can meet their needs.

1. Branding
Start by creating graphic, image, and other visual concepts that encapsulate the essence of your unique product or service.

2. Size
Your header image shouldn’t be obtrusive and many times a small, succinct header will suffice for content-heavy websites.
For product-centered sites, large headers allow you to engage your visitors visually and entice them to take a tour or test run.

Other times, content needs to be included in the header to explain a product or service in more detail.

3. Content
The third element to consider is the content you will use to immediately communicate to site visitors.  The header is where your site visitors will look to immediately determine the purpose of the website.
Telephone Number in Header
Tabs should include a Blog and Testimonials 


Most important pages to include on your website

The most important thing to do first is the creation of a plan, outlining what each page may inform about, this will help you know how big you site may be and allow you to keep a track of the information you want your visitors to have, that way you won't forget vital information or repeat yourself..

Home Page
This is your "sales" page and should provide information about what you can do for your customers. It should also give your visitors a brief overview of what they can find on your site.

Products / Services
Contact Us
Place contact details in as many places as possible. Make it easy for your customers to contact you. Create a special "Contact Us" page and include your details in the "About Us" page and also at the bottom of each page. Information to include: business name, physical address, mailing address, telephone, fax, email, emergency number, website address.

About Us
This is a very important page as it tells your customer about who you are and why they should buy your products, services and/or trust your organization. It can also
Whenever possible include the price of your products/services. Even if you can't be specific. It is helpful to put at least a range of prices,

Search My Website Feature
Some visitors to your site may not know exactly what they want, but if you include a search function on your site, they can look for it very easily. Like search engines, this feature will allow your visitors to type in a word or phrase and then search for it on your site. It's like having your own mini search engine, only instead of it searching the world wide web, it just searches your website.

A blog is a journal that is available on the web. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." Blogs are typically updated daily or weekly using software that allows people with little or no technical background to update and maintain the blog. 

Testimonials / Product Reviews / Before & After
Include testimonials from your current customers to show your potential clients that you are trustworthy, reliable and that you offer great service and/or products. Make sure the testimonials are real and if possible provide contact details of the person who supplied you with the testimonial. If you don't have any right now, get them! Simply email your customers and ask for their feedback on your business and service.

Frequently Asked Questions
This has proven to be a great time saver for many companies. Instead of having to answer the same questions over and over again, place them on your website and keep adding to them. The more information you have on your website, the less time you will need to spend answering questions by email or phone.

Site Map
A site map shows visitors how the site is laid out and which sections are where.
Other things are also recommended, for example...
In case you want to sale your products or services online you'll need:
In case your idea is the creation of a social network you wil need:
And we can continue with this list forever, all depends of what is in your mind and how far you want your project to go.
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How to Sell HR Services

Human resources business is a growing field

Some HR consultancies--help businesses to develop, improve or streamline their own human resources practices.

These can include assistance with developing anti-discrimination and diversity programs, creating or reshaping corporate cultures, and organizational planning and restructuring.

Whichever kind of HR business you develop, the core of an HR business is true to its name--people.  What is your niche?

1. Get a graduate degree in business with a human resources specialization. An MBA will go a long way to establishing your credentials as an HR professional capable of consulting or managing an HR business. Also use the opportunity to specialize in different aspects of HR that may help you establish expertise.

2. Sit the exam for one of the Human Resources Certification Institute's certifications. These include Professional in Human Resources, the Professional in Human Resources--California, Senior Professional in Human Resources and Global Professional in Human Resources. As a rule, these industry benchmarks give you credibility.

3. Create an appropriate legal entity for your business, such as a limited liability corporation or a limited liability partnership, complete with business licenses and tax registrations for your jurisdictions.

4. Purchase professional liability insurance. HR consulting and outsourcing involves giving clients critical advice off which they will likely act. Protect yourself and your business against mistakes and unforeseen events.

5. Establish a network of other HR professionals who you might entice to work with you, for you or to contract for you. Depending on how small you're starting, you may not be able to hire at first, but boasting a qualified team will lend credibility when you market to clients.

6. Secure small business financing or investors if you're looking to start as more than a one or two man operation. If you're looking to be full-service, or to delve into things that include payroll and benefits administration right away--that takes equipment and dedicated manpower. You'll need money for that.
See our Sample Business Plan

7. Select a target market. Figure out which industries are best for you. These may be based on the kinds of companies you've worked for in the past or perhaps on industries that are dominant in your area. Whatever you choose, it's important to narrow down to something at which you feel you can succeed.

8. Market to potential clients. Start with the executives, business owners, colleagues and other HR professional you know from your career to date. Find out who needs what and who knows who. Get contacts. Attend industry and association events where you can mingle or get in front of decision makers.

9. Meet with businesses you know which are looking to undertake a major HR initiative or which might benefit from outsourcing their HR functions. New businesses that may not be able to afford a full-time HR department may also be interested in your services.

10. Develop proposals for the services you will provide as clients become interested. They'll want to see exactly what doing business with you entails and how it will benefit them.

11. Close the deal. Have a contract ready--or at least a proposed contract that your client can review, which includes fees and terms for services.

HR Pricing       

Pricing can be handled in 3 different ways.
1.      Hourly rate will be provided to some services.
2.      Fees based on projects will be provided to the clients.
3.      Daily rates will be provided depending on the service obtained. 

Sample Business Plan – To be sent to client.

Create Web and Blog for Your Services.   

Social Media Marketing For Human Resources

How to use:

Top 50 Websites for HR Professionals   


5 Great Websites for Human Resource Managers