If you are a handyman who knows how to fix just about everything, your skills and talents are in demand. People who do not want the expense of hiring a contractor or a plumber to fix a simple leak will utilize the services of a handyman as well as someone who needs help with other projects such as painting, carpeting, cleaning gutters and making repairs around the house.
Owning and operating your own handyman business can be profitable, challenging and rewarding. In order to attract customers, you must market yourself and your business. Promote a handyman business by advertising and attracting testimonials and references.
Attracting Testimonials and References for a Handyman Business
Complete a few jobs for friends, co-workers, family members and neighbors. You can offer to help for free, or charge them very little. This will give you experience and a few satisfied customers.
Ask if you can use those people as references. If your references will be willing to write a letter or a testimonial talking about your excellent work, you can use it to attract additional clients.
Save all your reference letters, thank you notes and written feedback. These will be used in various places in the future, as you establish and grow your business.
Respond to any negative feedback. If you complete a project and your customer is not happy, do whatever you can to rectify the situation and satisfy the customer.
Adding or Claiming Your Business on Google My Business
1. Go to Google My Business. Click “Get on Google”
2. Enter Your Business Name and Address in the Search Box.
3. Select or Add Your Business. Click on your business listing if it appears among the suggested matches. ...
4. Verify Your Business. ...
5. Confirm your Business.
Advertising a Handyman Business
Put together a website. You can design a simple website that promotes your business and your skills for as little as $20 per month on web hosting platforms such as GoDaddy, Yahoo and FatCow. These sites include templates and you only need to provide the information.
Design and print materials you can hand out. These will include business cards, postcards, fliers, brochures and even some inexpensive things you can give away, such as pencils.
Include all of your business contact information on your materials. You should have a telephone number, email address and a website.
Print yard signs. You can use yard signs to promote your business when you are working on a particular property.
Ask your customers if you can leave your signs in their yards for a day or 2 after you complete your work. A discount might encourage them to give you that extra exposure.
Make the sign noticeable. It should be 36 in. (91 cm) wide and 30 in. (70 cm) high. The name of your business and your contact information should be easy to read for people who are walking or driving by.
Put a sign on your truck or vehicle. This is mobile advertising that will go with you any time you drive.
Use social media. Starting a Facebook page and a Twitter account will allow you to promote your handyman business in the digital space.
Post links and share relevant information. For example, you could share articles and videos on how to keep your gutters clean, how frequently to change your air filters and safety features on various tools.
Consider writing a blog. Publishing information and tips will establish you as an expert in your field. You can share your blog on your website or any of your social media platforms.
Take advantage of free advertising. Post ads on sites such as Craigslist, PennySaver and USFreeAds. You can also list your handyman business on Google Places for free.
Network. Attend local events, meetings and other activities that will give you the opportunity to meet leaders in your community. You can introduce yourself and explain the services you offer.
Join the Association of Certified Handyman Professionals. You will have access to marketing resources and opportunities for work in your community.
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Handyman Licenses and Laws – How To Avoid Getting Stung
You can’t advertise services that require a specific trade license..
As a handyman, or any contractor for that matter, you are likely to have limitations on what you can do. However, you will be asked by many customers to perform jobs outside of your legal limits. customers are always asking to do plumbing and electrical jobs, but you must turn them down.
STUDY RULES CAREFULLY.
JOIN AND PUT ON YOU WEBSITE AND SOCIAL MEDIA