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“The secret of getting ahead is getting started. The secret of getting started is breaking your complex, overwhelming tasks into small, manageable tasks, and then starting on that first one.”
― Mark Twain
Blogging offers marketers multiple business benefits, not the least of which are SEO benefits and the ability to attract media attention. See how is good for the marketing soul in this column from Paul Chaney.
Why I Use Blogger
Running bloggers’ posts, while recognizing the power of independent sites, gets the social networks and large publishers great content. No one is going to cover niches that need covering like a professional with deep expertise blogging with a passion.
82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly which, by itself, is still an impressive result
Should You Separate Your Blog from Your Website?
How to Be a Better Blogger
Avoid These Mistakes
Avoid These Mistakes
You have a blog and you share content on your Facebook page, Twitter account, and the next step is to convert some of those fans to customers without going all scary-sales on them. That’s where the good ol’ case study on your blog comes in.
Just Starting Out - Watch This 40 Minute Video
MAKING MONEY ON LINE
MAKING MONEY ON LINE
The Blog Accelerator
The 7 Principles of Launching a Super Successful Blog
There’s no question about it – blogging takes time and energyit will be your day’s most important task, and you’ll regret skipping it.
Discover Your Best Writing Times
Everybody has certain times of the day when they feel more inspired than others,
Load Your Blog Up
When available load up your blog with draft posts, and then schedule them.
Keep a Blog Post Idea Board
At any point when you get an idea for a blog post, write it down and pin it to your board,
Know Where to Get Ideas
Some of the best places include forums, question and answer sites, article directories, social media sites, or other people’s blogs. Use Google Alert to send you daily info.
Read what people are talking about. Take each question you see asked online and write a blog post that answers it.
Outsource and Edit
Hire someone to write your blog posts for you and then edit the work they deliver so that it’s ‘you.’.
Blogging shouldn’t be a weight upon your shoulders. Have fun, and use your energy and focus where and when it matters. If you do, it will enable you to be head and shoulders above your competition.
What is a Blog? A 2007 Video - Still the best quick definition of a blog.
Good Advice Before Getting Started Video Advice from an experienced Blogger.
How to Make Money from your Blog Video Need Good Content, Page Rank
Free – Easy to setup and update
Blogs are quickly refreshed and indexed by search engines.
- Provides customer Feedback Comments brings traffic - Traffic vital for success
Connects easily to Social Network
How Often Should I Blog? The search engines reward websites and blogs that offer updated content.
If you have a small business, it is very important for you to have an online presence. Once you have an online presence (preferably a website), you should start posting blogs and ensure you keep updating the content by posting consistently.
Writing quality blog posts and posting them consistently is a very effective content marketing strategy that will help increase the success of your business marketing plan.
This strategy will also be priceless to those who view your blog posts.
Content marketing for your business will help you build trust with your audience as they will view you as an expert in your field (as long as you’re posting quality content).
Sometimes just giving something without getting anything in return in a business is a sure way to generate an authentic and loyalty customer base for your small business.
An important reason you should write blog posts is that the generation of today needs and wants quality content and the best way to for you get their attention is through online resources, which includes quality blog posts.
With the latest advancement in technology, even people who do not have Internet connection installed at their homes can easily access the net and find you online… but only if you exist there.
It will be very advantageous for you to write blog posts about your niche and expertise on your website. That way, your customers will get to see you via their Internet enabled devices like tablets, Smart phones etc. Make sure the content is giving the audience what they are looking for… solutions to their problems.
Do not write strictly about your products and/or services. That does not build up relationshipswith your readers.
Your content should also be fresh and informative, yet make sure the “voice” has a human touch. Readers like to feel as if you are speaking directly to them when they are reading your content.
All of this will help you because it’s ingraining your business name, your expertise and logo into their brains – making them your loyal customers in the end. Maximizing your online content marketing strategy by writing compelling content definitely will work miracles for your small business.
So if you have ever wondered, “Why Should I Write Blog Posts,” the above should help you answer that question. If you are a small business owner and want to expand your customer base, build relationships with your audience and make your business a success, you should post blogs on your website and make sure that you consistently write them!
Showcase your clients – and their successes
Display your industry expertise and credentials
Be the “go to” place for the latest industry or niche news
Share resources such as free reports, audio files or “how to” videos
Give them what they want or need to learn or hear
Create some actual passive income for you