How
to Promote Yourself as a Skin Care Consultant
Step 1: Collect Testimonials and Pictures
Possibly the most powerful marketing tools you can use in skin care
consulting are pictures accompanied by testimonials
Step 2: Market Online
Start your own website and a blog to begin drawing in web
traffic. Your website should contain the testimonials and
pictures, and your blog should be on a topic related to your
business; for example, it could review skin care products.
You should make sure your website is optimized for search
engines to capture as much attention as possible. Also, consider purchasing PPC
(Pay Per Click)
You should also consider joining websites and forums which are
devoted to beauty and skin care. make sure your voice is heard on these sites.
For a start, try joining:
·
Acne.org
·
HealthBoards.com
·
AcneForum.com
Try offering helpful information and having your website link in
your signature so people can find you if they believe you were helpful. This
will help you network and build connections, as well as increase interest in
your service.
Step 3: Advertise Locally
You can get a lot of customers by offering free, quick
consultations and selling products or more in-depth consultations at
conventions and the like
Networking online and advertising locally are both good ways to
begin building a client base. Most importantly, though, make sure you have
pictures of the results people can expect by using you as their consultant.
I’ve been
making essential oil facial blends a long time – since I first became a certified
Aromatherapist, in fact. I used to have a long list of clients for whom I would
customize essential oil blends, and for each of them, I would sit down and do a
lengthy consultation about their top skin concerns as well as do skin patch
testing with specific essential oils. Since I can’t sit with you in person and
do the skin patch testing, I am going to ask that you do a skin patch test on your own whenever
you want to use essential oils you’ve never used before – it’s very important.
The last thing you want is to make up an essential oil blend for yourself and
have it be irritating! Red and inflamed are NOT adjectives we want used to
describe our face (our lips, on the other hand, are another story, but more on
that later).
Use Videos - This You Tube Video has 171,000 thousand viewers.
Learn How to Use Videos for Promotion
Use Videos - This You Tube Video has 171,000 thousand viewers.
Video
content accounts for approximately 80 percent of all U.S. Internet traffic, according to
Cisco Systems. If video isn’t part of your business’s content marketing
strategy, perhaps it should be. Here is a list of solutions to create and
distribute video content...
Learn How to Use Videos for Promotion
Getting Listed on Listing Services
Listing on Yelp
Listing on Etsy
Listing on Pinterest
Listing on Facebook
Listing on Twitter
Listing on Forums
U.S. FDA Re: Cosmetics
Link to Another case - Skin Care Provider
Business
Plan Sample – Cosmetics
Listing on Yelp
Listing on Etsy
Listing on Pinterest
Listing on Facebook
Listing on Twitter
Listing on Forums
U.S. FDA Re: Cosmetics
Link to Another case - Skin Care Provider
Business
Plan Sample – Cosmetics
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