Selling Vintage Products
Client Needs
Requires good accounting and record keeping service.
Have your CPA suggest
the software he recommends and uses.
Saves time and money
by coordinating services with your CPA.
If not get free Wave Accounting Software – Video Tutorials
For listing and pricing your high volume of items you
can use excel data base. Contact us for further instruction.
Are you in need of additional capital?
Your current URL is
hard to type, hard to remember not good SEO.
Header too big and products
should be better displayed. Should have
A search box ,
labeled search. Put telephone number in
header.
How to create a good URL –
Domain Name
Is it better to include shipping cost in the product price?
Instagram….Etsy….Ebay…Consignment
Shop….
Sample Antique Website – Compare your
website. Easy to find product and make
purchase. Categories
easy to navigate.
Sellit App – Free Should use this APP.
Junkables online antique store is an
alternative to ebay. Antique Dealers can sell their vintage antiques with no
seller fees of any kind. If you are tired of the fees from all the other online
antique stores - try this alternative to ebay at no risk.
Bonanza
- alternative to ebay
Buyers of Antiques – Unload dead
inventory?
Cando Finance
– Unload dead inventory?
Shopify for Vintage Products
– Creates excellent on-line store.
Etsy Vintage – what category used?
Other – Social media – write an interesting story
about certain products. History. Blog about them.
Google “where
to find vintage furniture Brooklyn” and see – map – see image PPC- see yelp
and listing services.
Build up a mailing list of potential customers.
Try Google Search “unusual
gift” - see PPC ads – localize
search as well-try face book PPC
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Suggestions from a successful vintage
product seller.
Vintage items are still in great demand. (Fact is,
many people like the idea of having something that their neighbors and friend
can't get so easily!)
Sort your items according to general categories.
Further sorting can take place later during the valuation phase of the items.
You should also now separate groups of similar items
into smaller categories. For example, divide jewelry into narrower groups, such
as pins, necklaces, bracelets, earrings
==Makes on-line buyers choice easy. Easier to sell on
website. They get what they are looking
for.
Where to sell your vintage items?
Keep in mind that Etsy charges $0.20 for each item
that you list--even if you're selling items in a big lot. For this reason I
don't suggest listing a higher quantity of items at Etsy. Don’t sell any
vintage items for under $20 there either. Etsy is best for homemade and not
vintage items. It's still an avenue that you should look into though. It is
more community driven than eBay and you could build up a greater clientele
there.
Save large item lots and lower valued items for eBay.
You will be charged a percentage of your sale when you sell on eBay but it is
worth it for the exposure as well as their reliability. If you ad a buy-it-now to
your listing you will also be charged an insertion fee.
Note: If you don't already have a PayPal account then
sign up with them now! They are the leading online payment processor and as
such the majority of transactions on Etsy and eBay are done through them. PayPal
is critical to selling anything online.
Research your items. this will help you determine a
starting price. Check to see if your jewelry is signed. Even if it's just
costume jewelry, being signed makes it more valuable. People like to know what
they're buying!
Take a good picture of each item. You may wish to take
several pictures but keep in mind that eBay charges extra for every photo you
add. Listings without pictures will never sell for their complete value.
Sometimes they don't sell at all.
Make sure that you angle the camera right and don't
let the lighting wash out the details of you items. This is especially
important with jewelry. Make sure you have a presentable background in your
photos. My advice: use a pretty but simple (you don't want it to detract from
the item) tablecloth for the background. Remember, you may have considered
these items junk once but you want your potential buyers to think of them as
treasure!
Finally, when you describe your items be sure to
include every possible detail that makes your items more appealing.
If you're selling on eBay don't forget that the design
of your listing is important too! A friendly design appeals to more buyers than
a black and white page.
A quick search on Google will lead you to hundreds of
sites that offer free eBay templates. Like the tablecloth background in the
photos, I make sure to keep my listing templates pretty yet simple. The Artois Project offers Free eBay
Templates
Shipping doesn't have to be expensive. If you are
selling very small items then you should definitely invest in some bubble
mailers. You can buy a pack of 25 for less than $10. If you're selling small
items in lots or bigger items than you should use flat rate boxes by USPS. If
you go on their website you can order them for free! When you ship your items
in the smallest, and in my experience most used, flat rate box, then its only
$5.20 to send anywhere in the U.S.
One word of caution: a lot of sellers are known to set
their shipping and handling rates unrealistically high. Don't do this. It
deters buyers and you might not even sell your items. You could also gain a bad
reputation with buyers. This is especially bad when you're selling in vintage
categories, which often caters to small group of collectors who frequently
become repeat buyers. Offer free
shipping (words that attract buyers!) and make sure the auction price on eBay or
listing price on Etsy more than covers the shipping.
Don't forget to leave positive feedback for your
buyers and encourage them to do the same. The more you sell, the more you
become trusted in the vintage communities of eBay and Etsy!
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1) Improve URL Structure
2) Optimise Page Titles,
Headings
3) Use Keywords
Respectfully
4) Use Images Properly
5) ALT
Text and Tags Still Matter
6) Use Internal Links
7) Blog & Add Content
Frequently
8) Make Your Website Mobile Responsive
9) Improve Your Website’s
Speed
10) Secure Your Website
Setting up your website so that your
URL starts in HTTPS instead of just HTTP.
