WOOD AND VINTAGE PRODUCTS

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Clients Website 
http://www.woodnwhatknots.net/
Woods’N What-Knots
Could be corporate name but URL should be better
It Is hard to type, hard to remember not good SEO.
Need a dot.com you only have a .net.
What URL Should Contain
Describe Your Content
An obvious URL is a great URL

Keep it Short

Remember always; brevity is a virtue. The shorter the URL, the easier to copy & paste, read over the phone, write on a business card, or use in a hundred other unorthodox fashions, all of which spell better usability & increased branding.

And no human likes a URL where the big players are "?," "&," and "=."

Keywords Never Hurt
If you know that you're going to be targeting a lot of competitive keyword phrases on your website for search traffic, you'll want every advantage you can get.

Keywords are certainly one element of that strategy, so take the list from marketing, map it to the proper pages, and get to work. For dynamically created pages through a CMS, create the option of including keywords in the URL.

Don't be Case Sensitive 
Since URLs can accept both uppercase and lowercase characters, don't ever, ever allow any uppercase letters in your structure

Need a dot.com you only have a .net.

Client
Needs traffic

Client Needs
Requires good accounting and record keeping service.
Have your CPA suggest the software he recommends and uses.
Saves time and money by coordinating services with your CPA.
If not get free 
For listing and pricing your high volume of items you can use excel data base. Contact us for further instruction.
Are you in need of additional capital?
Intern Must Be Carefully Monitored
Compare your website. This one is easy to find products and make a
purchase. Categories easy to navigate.
Sellit App – Free Should use this APP.

"The easiest way to sell on Facebook, Twitter and Google+"

Junkables online antique store is an alternative to ebay. Antique Dealers can sell their vintage antiques with no seller fees of any kind. If you are tired of the fees from all the other online antique stores - try this alternative to ebay at no risk.
Bonanza - alternative to ebay
Buyers of Antiques – Unload dead inventory?
Cando Finance – Unload dead inventory?
Shopify for Vintage Products –  Creates excellent on-line store.
eBay Antiques
More than 50,000 sellers have voted Bonanza the easiest-to-use marketplace online. And in 2014, they voted us "Best Overall Marketplace" over eBay, Amazon, Etsy and a dozen other contenders. We've also been voted over eBay in "Customer Recommendation," "Customer Service," "Communication," and "Profitability."
These guidelines apply to all product categories unless otherwise indicated in the

 Etsy Vintage – what category used?
On Blog and Social media – write an interesting story about certain products. Provide history and interesting stories about them.
Build up a mailing list of potential customers.
Try  Google Search “unusual gift”  - see PPC ads – localize search as well-try face book PPC
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Suggestions from a successful vintage product seller.

Vintage items are still in great demand. (Fact is, many people like the idea of having something that their neighbors and friend can't get so easily!)

Sort your items according to general categories. Further sorting can take place later during the valuation phase of the items.

You should also now separate groups of similar items into smaller categories. For example, divide jewelry into narrower groups, such as pins, necklaces, bracelets, earrings
==Makes on-line buyers choice easy. Easier to sell on website.  They get what they are looking for.

Where to sell your vintage items?
Keep in mind that Etsy charges $0.20 for each item that you list--even if you're selling items in a big lot. For this reason I don't suggest listing a higher quantity of items at Etsy. Don’t sell any vintage items for under $20 there either. Etsy is best for homemade and not vintage items. It's still an avenue that you should look into though. It is more community driven than eBay and you could build up a greater clientele there.

Save large item lots and lower valued items for eBay. You will be charged a percentage of your sale when you sell on eBay but it is worth it for the exposure as well as their reliability. If you ad a buy-it-now to your listing you will also be charged an insertion fee.

Note: If you don't already have a PayPal account then sign up with them now! They are the leading online payment processor and as such the majority of transactions on Etsy and eBay are done through them. PayPal is critical to selling anything online.

Research your items. this will help you determine a starting price. Check to see if your jewelry is signed. Even if it's just costume jewelry, being signed makes it more valuable. People like to know what they're buying!

Take a good picture of each item. You may wish to take several pictures but keep in mind that eBay charges extra for every photo you add. Listings without pictures will never sell for their complete value. Sometimes they don't sell at all.

Make sure that you angle the camera right and don't let the lighting wash out the details of you items. This is especially important with jewelry. Make sure you have a presentable background in your photos. My advice: use a pretty but simple (you don't want it to detract from the item) tablecloth for the background. Remember, you may have considered these items junk once but you want your potential buyers to think of them as treasure!

Finally, when you describe your items be sure to include every possible detail that makes your items more appealing.

If you're selling on eBay don't forget that the design of your listing is important too! A friendly design appeals to more buyers than a black and white page.
A quick search on Google will lead you to hundreds of sites that offer free eBay templates. Like the tablecloth background in the photos, I make sure to keep my listing templates pretty yet simple. The Artois Project offers Free eBay Templates

Shipping doesn't have to be expensive. If you are selling very small items then you should definitely invest in some bubble mailers. You can buy a pack of 25 for less than $10. If you're selling small items in lots or bigger items than you should use flat rate boxes by USPS. If you go on their website you can order them for free! When you ship your items in the smallest, and in my experience most used, flat rate box, then its only $5.20 to send anywhere in the U.S.

One word of caution: a lot of sellers are known to set their shipping and handling rates unrealistically high. Don't do this. It deters buyers and you might not even sell your items. You could also gain a bad reputation with buyers. This is especially bad when you're selling in vintage categories, which often caters to small group of collectors who frequently become repeat buyers.  Offer free shipping (words that attract buyers!) and make sure the auction price on eBay or listing price on Etsy more than covers the shipping.

Don't forget to leave positive feedback for your buyers and encourage them to do the same. The more you sell, the more you become trusted in the vintage communities of eBay and Etsy!

Promote Your Services Via You Tube
Sample Video  1 min quick introduction
How to – Video  - 8 min video


1) IMPROVE URL STRUCTURE
2) OPTIMISE PAGE TITLES, HEADINGS
3) USE KEYWORDS RESPECTFULLY
4) USE IMAGES PROPERLY
Good web site.  How much traffic and converstions?
Check out – No Paypal, No Credit Card?
Show more products by using affiliate links? Nothing to lose.
No comments = no traffic.
Give discounts to new customers first purchase.
Give free stuff…PDFs – Free eBooks on Dressing etc.
When they ask for Free stuff – Get email addresses.

7) BLOG & ADD CONTENT FREQUENTLY
9) IMPROVE YOUR WEBSITE’S SPEED
10) SECURE YOUR WEBSITE
Setting up your website so that your URL starts in HTTPS instead of just HTTP
Our products are made entirely here in the USA in a way that's healthy for you, our employees, and the planet.
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Clients Business Description
·         SOLAR POWERS US
We're keeping our carbon footprint as small as possible with a 50kW Solar array (188 Solarworld, made in PNW, 265 watt PV panels).
·         OUR SCRAPS KEEP US WARM
We're the proud owners of not one, but two Garn boilers. These huge wood-fired heaters enable us to burn our scrap wood and heat our shop, office, and kilns. Best of all, they burn at a very high temperature, so that particulate emissions are negligible.
·         BEING PART OF THE COMMUNITY
We're committed to being active members of our community, be that the immediate towns in which we do business, or society at large. In the last few years, we've donated money, time, materials and skill to many worthwhile organizations and causes. These include: Victor-Farmington Rotary, Office of Sustainability FLCC, Nicaragua Solar Oven Project, Equicenter and more.
·         RECYCLED DESKS
Our Farmington NY shop used to be a bowling alley – most of our desks and break room benches are made from old bowling lanes.
·         GREEN AMERICA APPROVED
Green America is a non-profit defining environmentally and socially responsible companies with dedication to a number of green and socially responsible practices. We're proud to be a certified company, dedicated and proven in our environmental responsibility.

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·         LEED POINTS
All of our products are Leadership in Energy and Environment Design (LEED) point eligible. Many points are dependent on your project and should be determined by your local LEED AP. Potential points include: recycled content, resource reuse, low-emitting materials (paints & coatings as well as composite wood) and regional materials (where applicable).
·         SAVED FROM LANDFILLS
On average we process 1,062,000 board feet of reclaimed wood yearly – by reclaiming and reusing, you help us save this wood from landfills.
·         SAWDUST REPURPOSED
The sawdust we create is sold to a pellet company, and any remaining shavings are donated as animal bedding.
·         SOLAR OVENS
In order to combat the effects of deforestation in developing countries, where the majority of cooking fires are fueled by wood, we founded the Nicaraguan Solar Oven Project. We have since partnered with the Victor-Farmington Rotary to give this project the momentum it deserves. These low-tech devices allow families to cook their food using the power of the sun, reducing the need to gather firewood. Check out our project on facebook.

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·         GREEN PROGRAMS FOR EMPLOYEES
In addition to green investment options for the employee 401K, we have designated areas to encourage our employees to recycle — even to bring items from home. Everything from lights, to batteries to electronics are recycled for free. And for any employee that switches to a 30% more efficient vehicle, they'll receive a $500 gas card to make their wallets more efficient, too.
·         FSC CERTIFIED
We are Forest Stewardship Council (FSC) chain of custody certified in three categories. The categories include: pure, mixed, and reclaimed. Certified companies go through a rigorous and yearly review. The FSC is an independent, non-governmental, not-for-profit organization established to promote the responsible management of the world’s forests.
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Who is responsible for moving heavy furniture and appliances? How will you protect built-in cabinetry and shelving?
·                     Who is responsible for cleanup and debris removal at the completion of the project?
·                     How will you protect the rest of my home from dust?
·                     What are the conditions of payment and to what extent do you guarantee your work?
The average professionally completed refinishing job costs $3.32 to $3.70 per square foot in 2014. That figures out to $2,656 to $2,960 to refinish 800 square feet of hardwood floors