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How to Start Your Own Fitness Business

by Melinda Gaines, Demand Media

With obesity steadily on the rise, more people are recognizing the importance of maintaining a regular fitness routine. However, most people do not know how to develop such a regimen or stay on track toward their personal fitness goals. Fitness businesses and trainers aim to help such people, while also making a profit. If you're knowledgeable about exercise and looking to become an entrepreneur, consider starting a fitness business.
Get the necessary training. If you want to be a personal trainer or a fitness instructor, you must first have a Certified Personal Trainer (CPT) designation from an accredited program such as the National Strength and Conditioning Association (NSCA) or the National Academy of Sports Medicine (NASM). Additionally, no matter which aspect of the fitness business you plan on going into, you should learn as much as you can about owning and operating a business.
Develop a fitness business plan. This will serve as your guide for how to want to start and run your business, and should cover the following topics:
·                                 Company name. Choose something creative, but to the point. Also, if your name is easy to remember, it will be easier to establish, maintain, and grow you client base.
·                                 Business goals. This is to encompass both the purpose and mission of your business, and also the financial aspects of what you want your business to accomplish.
·                                 Industry placement. Identify your target market and where you will provide your fitness business service to them. A specific industry placement will help you gain customers.
·                                 Marketing strategy. Assess your target market for the area you plan on working in. Determine how you will reach out to your desired client base and what you will offer that will make them choose you over the competition.
·                                 Pricing. Decide what you will charge customers/clients, and what type of contract or commitment you will require.
·                                 Gym operation: If your business plan involves setting up a fitness center or gym, then you will be responsible for managing an entire facility and for hiring personal trainers and fitness instructors.
·                                 Budget. Do a thorough breakdown of what you anticipate your startup costs, marketing fees and monthly expenses to be. Then do a projected income analysis, listing what you expect to bring in when you first start and what you expect it to bring in over time. Be thorough, including short-term and long-term financial goals and a plan for reaching those goals.

Determine what type of fitness business you want to start. For example, you can teach yoga classes, train body builders, help people lose weight or run an outdoor exercise program.  Choosing a Niche
Obtain certification from a respected organization, such as American Fitness Professionals and Associates or the National Federation of Professional Trainers. Doing so will provide you with credibility, teach you how to train customers without injuring them, and provide continuing education and networking opportunities.

Get the permits required in your state to start a service business. Depending on where you live, this may include an Employer Identification Number, fictitious name certificate or state Tax Identification Number.
Start your business, using your fitness business plan as a guide. Establish the following:
·                                 Facility. Find a location you will operate your business out of, or decide if you want to travel to locations of the clients' choosing (if applicable).
·                                 Business operations. Have an accounting system in place, as well as a management plan.
·                                 Personnel. Hire any staff you might need to run your fitness business.
·                                 Clientele. Market your business in order to develop a customer base.

Lease or buy a space for your fitness business that is large enough to hold your equipment, and allow clients enough room to safely and comfortably move around. Alternatively, if your local area and home insurance provider will allow you to do so, start the business in your own home. Another option is to train customers in their homes.
Purchase used fitness equipment to save money -- to ensure the safety of your customers, make sure the equipment is safe and in good condition before buying it.
Promote your fitness business. Sponsor or host a health fair, launch a promotional website, open social networking accounts and team up with local companies to offer discounts to their employees.