Create an eye-catching logo and slogan. Consumers may
subconsciously associate businesses with logos and slogans with higher quality
and reliability, while associating others with a generic brand image.
Use
Listing Services Info. From our
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Use your personal and business vehicles as advertising media.
Paint your logo, slogan and contact information on the sides and rear of your vehicles.
Use as few words as possible when advertising this way, and make
sure that passers-by and other motorists can clearly read your contact
information from a reasonable distance to maximize its effectiveness.
Pass out service brochures and promotions to apartment and office
complexes. Try to secure as many partnerships with apartments and offices as
possible, as this can lead to long-term growth opportunities. Offer price
discounts to these large customers in return for frequent business.
Send promotions via mail to homes in your area. Direct mail
campaigns can be most effective when the advertising message has a high degree
of relevance to a large number of recipients.
In the case of plumbing
services, virtually every home in your community is a potential client, making
direct mail a highly effective technique.
Invest extra money into search able advertising media. Pay extra
for premium listings on search engines
Foot the bill for quarter- or half-page color advertisements in
local telephone books and business directories
. Place advertisements in local newspapers
Think “wide, local reach” when choosing advertising outlets.
Remember that your target market consists of every single home, office and
apartment complex in your area.
Place coupons in community business publications.
Place promotions in coupon-circulars as well to increase your
advertising exposure and take advantage of the circulars established delivery
system.
