STARTING ON-LINE FITNESS AND NUTRITION WEBSITE



If It Is hard to type, hard to remember - not good SEO.
What URL Should Contain
Describes Your Content
An obvious URL is a great URL
Keep it Short

Remember always; brevity is a virtue. The shorter the URL, the easier to copy & paste, read over the phone, write on a business card, or use in a hundred other unorthodox fashions, all of which spell better usability & increased branding.
And no human likes a URL where the big players are "?," "&," and "=."

Keywords Never Hurt
If you know that you're going to be targeting a lot of competitive keyword phrases on your website for search traffic, you'll want every advantage you can get.


Keywords are certainly one element of that strategy, so take the list from marketing, map it to the proper pages, and get to work. For dynamically created pages through a CMS, create the option of including keywords in the URL.



Hire a good web designer….time is money.

How to Choose the Best WordPress Hosting?

List of best responsive WordPress fitness themes These are versatile and highly customizable WordPress themes that allows you to make your own unique and professional website you have always wanted.

WordPress is by far the most popular content management system used by 120 million or 24% of the entire websites. It is simple, easy to use and setup and it’s free to use for commercial or any other purpose.


These fitness themes is great example on how you can integrate time schedule management, training programs, contact form, trainer pages and payment system and customize them via simple web interface.

Most likely there are hundreds or at least dozens of gyms, fitness centers groups near your location,

So you need to stand out. Creating a unique and professional website might play a crucial role in your business success. Make your website SEO friendly and Google will do the rest to bring your business in front of the right people

When you set out to teach people a skill your website has to position you as somebody who is qualified to teach that particular skill because you have mastered it and can now mentor others to follow in your footsteps. Use testimonials

To stand out use the best images: invest in a photoshoot with the best photographer you can afford and preferably one who has already worked with people in the same field as you.

You don’t need too many, a banner across the header and a couple of additional images on each page to dress your copy will be enough.  Slide show in header is very effective.

 For this part use images from image libraries like Dreamstime, You only need the smaller sizes for web purposes so they tend to be inexpensive. If you can get them for free make sure they are correctly attributed so I don’t break any copyright laws.

The header says 90% of what you want to say:

Place a large banner consisting of a collage of images of you performing various moves directly under the name of the business (Title) and the location of the studio (Subtitle) with a contact number.

Have a service for everyone: beginner, intermediate and advanced.

Have a navigation menu and kept it simple as possible so that it would be easy and quick for visitors to find the information they were looking for.

People want to find: what, how difficult, where, when and how much. Who and why. Not necessarily in this order but more often than not this is how it goes.

HOW MANY PAGES?

As a minimum you should have 6 pages on your website:

Home page – your whole business at a glance and virtual leaflet introducing your stuff to the world. 90% of what you want to say should be here (it can and will be reiterated elsewhere of course) so if this is the only page that people visit they know almost everything they need to know about you and your business straight away.

About page – anything about you, your experience, your achievements and, if you want to come across a bit more personable you can include something about the things you like or causes that you support. Imagine you are meeting your potential clients for the first time: how would you introduce yourself? What style of language would they use? Mirror that.

Classes/Services page – this is where you take care of the what, where, when and how much for your classes and private sessions. You can do all of this on one page to begin with to get your website live asp so that it can start being found by search engines and people looking for what you offer.

Tables are awesome for presenting information in a neat and easy to understand manner. Eventually this area will evolve and you may find yourself creating a separate page for each class you teach and the different venues you work at.

Terms and Conditions – this is where you declare your rules of engagement. Think about reiterating the payment terms you already specified in the services page but also add the long explanation for your cancellation rules, expected conduct in class and anything else your clients should be aware of and respect when they work with you. Imagine you come across the nightmare client from Hell (you will at some point): how would your T&C page stand up to their evil scrutiny?

Blog Index listing your many blog posts – this really is self explanatory!

Boost your blog, grow your writing muscle and find out what truly connects you with your audience. Warning! You'll increase your visibility significantly and get fantastic results -fast!

Contact page – this should also be self explanatory but you’ll be surprised at how useless or over complicated some contact pages are. Again, the less is more so if you decide to use a contact form doesn’t put people off by asking too many questions:


This type of website has to be all about the clients’ experience of working with you and what’s in it for them. They won’t necessarily give 2 beans about the impossible things you have achieved in sports & fitness that make you a superstar and an expert,

 They want to know what results they can expect after working with you.

Now, when it comes to selling programs you need to treat each one like a mini website within your website: it’s best to present them in separate pages so that clients aren’t distracted by too much information when they look at them.

 Give each one a distinct look and feel and, again, choose words and images that paint the picture of the happy outcome your clients will get when they complete that program. Don’t bother telling them the how because they typically couldn’t care less.


The hardest part is the planning and creating.  Make your web designer really happy by giving him/her clear instructions. Want to improve your blogging?
Look at your competition – study their website.  Use keyword searches re: your niche.

Sample Website

   
Header above is a slide show.  Shows all services at a glance.  Many tabs on left satisfy needs. 

Use listing services

Choose those that fit your targeted clients.