Client Web SiteThe Market
Your customers will be home and apartment owners, remodeling contractors and interior designers. You can generally figure that homes and apartments built prior to the late 1950s will have hardwood floors--target neighborhoods of these homes
Leave fliers on doorsteps or as door hangers.
Send fliers to interior designers and contractors, then follow up with phone calls to reinforce your company in their minds.
Leave cards or fliers at neighborhood hardware or home improvement stores (larger warehouse-type centers don't usua
lly allow this).
Get your company written up in the real estate or home section of your local newspaper. Network in your community.
What Customers Want to Know
- How much experience do you
have?
- Who will do the
actual work? The business owner may be a salesman but not a refinisher.
Determine the competency of the individuals who will be doing the work
— and ask who will be supervising them.
- Can you provide
references? Not only do you want to talk to those references, you should
take the time to visit businesses or residences where the contractor has
done work. Be wary of contractors who won’t put you in touch with past
clients.
- Who is
responsible for moving heavy furniture and appliances? How will you
protect built-in cabinetry and shelving?
- Who is
responsible for cleanup and debris removal at the completion of the
project?
- How will you
protect the rest of my home from dust?
- What are the
conditions of payment and to what extent do you guarantee your work?
the average professionally completed refinishing job costs $3.32 to $3.70
per square foot in 2014. That figures out to $2,656 to $2,960 to refinish 800
square feet of hardwood floors
Sample Business Plan
Sample Video - Promoting Your Services - Use on Web Site and Share on Internet
12 Strategies for Promoting Your YouTube Videos
Google Search - "hard wood floors Staten Island" - Study results and PPC Adwords
How to Use Google Places - Get on Map
Video Explaining How to Check Your Google Places or Create One
Introduction to Adwords Video
Market Research Study on Market
Listing Services on search
The Most Important Listing Services - Use those that come up early ror your brand
SI Live - Get 5 Stars
Join Forums - i.e Interior decorators
100 Ways to Promote Your Business
