"Veterans Helping
Americans" Client Web Site
Whip
Those Employees Into Shape
Another Sample Web Site
Sample Business Plan
What Makes a Good Website
Create an eBook
101 Marketing Ideas
**********************************************************************************
Another Sample Web Site
Sample Business Plan
What Makes a Good Website
Create an eBook
101 Marketing Ideas
**********************************************************************************
.POINTS TO CONSIDER
You can start a corporate program with one yoga class or a
comprehensive list of programs.
Consider other professionals you might like to collaborate
with to offer packages of services.
Your “dream team” can include massage therapists, registered
dietitians, yoga instructors, physical therapists or anyone who offers a
service that complements yours. If you are a personal trainer, hook up with an
instructor and vice versa..
Create a Plan
.
Market Analysis.- What do your competitors offer?
Strategy and Implementation. Provide specific objectives on
how you plan to implement your program
Measurement. Include information on how your program(s) will
improve employee productivity, morale and overall health.
Marketing Plan.
.Developing Relationships
Word of Mouth. The most effective and least expensive
advertisement is word of mouth. Ask clients about their companies. Gauge their
interest in starting a program at their workplace (providing it is not a breach
of your employee contract with a facility). Having a champion inside the
company who can guide you is the best resource available.
Learn Who’s Who. Ideally, you want to have an audience with.
Also, read local business papers for information on top
executives
Equipment Vendors. Make friends with your local equipment
vendor. Find out which companies are installing gyms and how they are planning
to staff them
Fees and Legal Considerations
Pricing. Don’t price yourself too low. Companies will value
you more if you charge more.
