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Phase 1 of a successful webinar is in the
Preparation. In the preparation phase you make decisions about the best
medium to use to present your content, and the webinar software you'll
implement to do so in the best way possible (and of course, we recommend our
software,WebinarJam).
Phase 2 is Promotion, and we discussed how the
right registration process can mean more participation in the webinar by the
people most interested in the topic.
Phase 3 was Presentation, where you learned
that viewer engagement increases with activities such as polls and Q & A
chats.
In this email training, we're covering Phase 4
of a successful webinar- Profit.
There are three opportunities during a webinar
to profit from all of the hard work you're doing promoting and presenting the
content. Simply put- you can profit before, during, or after.
The most obvious way to turn a profit before
your seminar even begins is to charge for registration. If you're
delivering a content-rich presentation or interview, it makes sense to be
compensated for it. Because charging for a webinar will definitely impact
the number of people you have at the event, this strategy is best reserved for
seminars where there won't be a product or services pitch during the event.
The other way to profit before the webinar is
through "pre-event training". After registration on
the confirmation page it's a great time to sell a low-cost and related product
with a headline along the lines of "want a head-start on the training? Get
the quick start guide…"
Profiting during the webinar is the most
commonly thought of place to profit. You can do a sales presentation and
give a link to your product purchase right in the chat area of the webinar
service. Some services even will allow you to embed a product picture and
opportunity to buy right in the webinar window (ours
does!).
After your webinar, be sure to use the powers
of the autoreponder system and replays to continue to monetize the event.
The replay should be sent to everyone who registered for the seminar,
whether they attended it live or not, because there's always the possibility
that a viewer will need to hear the sales message a second time before buying.
This is also the time to add promotions for
different, but related products to your autoresponder series. If you've
given a webinar on paper training your dog, for example, you can follow up with
products on leash training, agility, or tricks. You can promote branded
dog items, or your own dog food. And in this manner, your post-webinar
profit points are so numerous, they are limited only by your imagination.
This ends our brief 4-part email training on
how to run a successful webinar. We've told you briefly about our new
webinar software, WebinarJam, which we created because we were
frustrated with the other solutions in the marketplace, which are both
incredibly expensive, and not nearly as marketer-friendly.
In addition to the ability to do everything we
recommended in this training series, WebinarJam also:
·
Allows you to schedule your webinar for now or in the
future, notifies your registrants that the webinar is starting, opens the
webinar room and takes care of the recording
·
Gives access to an unlimited number of attendees, and you
can create an unlimited number of webinars
·
Lets you have as many presenters or administrators as you
need to manage your event. So you can easily have several people on
camera for interviews, while members of your staff monitor the chat room, or
change the graphics, or set up a new poll.
·
Integrates easily with your site using a simple embed
code- so no need for complicated design or coding- and no need to bring your
customers away from your website for the experience. You can brand
yourself- not someone else!
·
Gives you social plugins, attendee metrics, revenue
figures and much much more!
Click here to see the complete discussion of all of the
amazing features that Webinar Jam provides.
Thanks for reading this email training.
We'll continue to provide you with great trainings like this, or training
videos on our website, throughout 2014 and beyond.
*****************************************************************************************************
GOOD NEWS: Google has fixed the issue upon which you were required to start your WebinarJam session from within your G+ account!
From now on, just as it used to be a few weeks ago, you can start your Jam session directly from your WJ admin link... No need to log into you G+ account to fire it off anymore
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