WHY MY BUSINESS SHOULD HAVE A BLOG


The links and videos posted  on this Blog are for informational value only, as we are neither endorsing or recommending the authors products or services.  We receive no compensation for posting them.

 The secret of getting ahead is getting started. The secret of getting started is breaking your complex, overwhelming tasks into small, manageable tasks, and then starting on that first one. 

― Mark Twain



   5 Reasons Blogging is Good for the Marketing Soul

Blogging offers marketers multiple business benefits, not the least of which are SEO benefits and the ability to attract media attention. See how is good for the marketing soul in this column from Paul Chaney.

BLOGGING TO GET CLIENTS?


Why I Use Blogger

How To Use Yoast to Optimise a Blog Post or Page

Running bloggers’ posts, while recognizing the power of independent sites, gets the social networks and large publishers great content. No one is going to cover niches that need covering like a professional with deep expertise blogging with a passion.


Embrace blogging for what blogging is like Google. In Google’s case blog posts at the top of relevant searches. It’s a win-win.

82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly which, by itself, is still an impressive result 
  • 59% of B2B marketers rate blogs as the most effective content marketing tactic 
Should You Separate Your Blog from Your Website?



Blog Behavior  


You have a blog and you share content on your Facebook page, Twitter account, and the next step is to convert some of those fans to customers without going all scary-sales on them. That’s where the good ol’ case study on your blog comes in.







Everything you need to open an online store.




The Blog Accelerator 
The 7 Principles of Launching a Super Successful Blog

There’s no question about it – blogging takes time and energyit will be your day’s most important task, and you’ll regret skipping it.

Discover Your Best Writing Times
Everybody has certain times of the day when they feel more inspired than others,

Load Your Blog Up
When available load up your blog with draft posts, and then schedule them.

Keep a Blog Post Idea Board
At any point when you get an idea for a blog post, write it down and pin it to your board,

Know Where to Get Ideas
Some of the best places include forums, question and answer sites, article directories, social media sites, or other people’s blogs. Use Google Alert to send you daily info.
Read what people are talking about. Take each question you see asked online and write a blog post that answers it.

Outsource and Edit
Hire someone to write your blog posts for you and then edit the work they deliver so that it’s ‘you.’.

Blogging shouldn’t be a weight upon your shoulders. Have fun, and use your energy and focus where and when it matters. If you do, it will enable you to be head and shoulders above your competition.


Sarah

                         Advice to Millenniums: How to Build a Successful Career



What is a Blog? A 2007 Video - Still the best quick definition of a blog.

Good Advice Before Getting Started Video  Advice from an experienced Blogger.
How to Make Money from your Blog  Video  Need Good Content, Page Rank 
Free – Easy to setup and update 
Blogs are quickly refreshed and indexed by search engines.
  1. Provides customer Feedback  Comments brings traffic - Traffic vital for success
Connects easily to Social Network   
How Often Should I Blog?  The search engines reward websites and blogs that offer updated content.
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Posted by Missy · Leave a Comment 

If you have a small business, it is very important for you to have an online presence. Once you have an online presence (preferably a website), you should start posting blogs and ensure you keep updating the content by posting consistently.

Writing quality blog posts and posting them consistently is a very effective content marketing strategy that will help increase the success of your business marketing plan.

 This strategy will also be priceless to those who view your blog posts.
Content marketing for your business will help you build trust with your audience as they will view you as an expert in your field (as long as you’re posting quality content).

Sometimes just giving something without getting anything in return in a business is a sure way to generate an authentic and loyalty customer base for your small business.

An important reason you should write blog posts is that the generation of today needs and wants quality content and the best way to for you get their attention is through online resources, which includes quality blog posts.

 With the latest advancement in technology, even people who do not have Internet connection installed at their homes can easily access the net and find you online… but only if you exist there.
It will be very advantageous for you to write blog posts about your niche and expertise on your website.  That way, your customers will get to see you via their Internet enabled devices like tablets, Smart phones etc. Make sure the content is giving the audience what they are looking for… solutions to their problems.

 Do not write strictly about your products and/or services. That does not build up relationshipswith your readers.
Your content should also be fresh and informative, yet make sure the “voice” has a human touch. Readers like to feel as if you are speaking directly to them when they are reading your content.

 All of this will help you because it’s ingraining your business name, your expertise and logo into their brains – making them your loyal customers in the end. Maximizing your online content marketing strategy by writing compelling content definitely will work miracles for your small business.

So if you have ever wondered, “Why Should I Write Blog Posts,” the above should help you answer that question.  If you are a small business owner and want to expand your customer base, build relationships with your audience and make your business a success, you should post blogs on your website and make sure that you consistently write them!



If you’ve been taking your business blog for granted, you will need to make sure you incorporate at least some of the following goals and tactics into your blog planning strategy:
Showcase your clients – and their successes
Display your industry expertise and credentials
Be the “go to” place for the latest industry or niche news
Share resources such as free reports, audio files or “how to” videos
Give them what they want or need to learn or hear
Create some actual passive income for you    


How blogs make money.




VIDEO TUTORIALS GETTING STARTED


First Video to Listen to is "How to Get Rich" 




One of the biggest sticking points for a lot of newbie affiliate marketing seems to be the whole 'choosing a niche' thing so I make this video to show you guys exactly how to find a niche that's both extremely profitable but also easy to rank for in the search engines.  


20 Ways to Promote Your Business 3 min Video

Website vs. a Blog Video 5 min    


Benefits of Having a  Blog  Video 4 min 

Getting Reviews Very Beneficial Video  4 min


One of the biggest sticking points for a lot of newbie affiliate marketing seems to be the whole 'choosing a niche' thing so I make this video to show you guys exactly how to find a niche that's both extremely profitable but also easy to rank for in the search engines. 

Selling on Amazon 10 min  

Research for Selling on Amazon 1 hour

Setup a Paypal Business Account 7 Min


7 ways to create video content for your blog

Video content accounts for approximately 80 percent of all U.S.Internet traffic, according to Cisco Systems. If video isn’t part of your business’s content marketing strategy, perhaps it should be. Here is a list of solutions to create and distribute video content... 

How to Upload a Video to YouTube  


How to Create a YouTube Channel to Make the Most of YouTube’s Billion-User Network  






WHY BLOG - WEBSITE OR BOTH?  - VIDEO 4 MIN



GOOGLE ALERTS - VIDEO  GET DAILY CONTENT FOR YOUR NICHE - VIDEO 5 MIN 


PAYING FOR ARTICLES AND GETTING PAID TO WRITE    


ARTICLES – CONSTANT CONTENT   FOR MORE INFO  VIDEO 2 MIN


HOW TO USE GOOGLE ANALYTICS - WHERE TRAFFIC IS COMING FROM AND RESULTS - VIDEO 30 MIN



Google Places - Free - Video 10 Min
Localize Your Business - Customers Will Find You on First Page of Search



The tutorial shows you step by step how to create a campaign through Email Marketing. Customize your content for your newsletter via mailchimp. I will show you how to create a standard regular campaign with pictures and links to blog and YouTube channel. I will also show you how to create an RSS driven campaign which links your blog articles to your newsletter and automatically sends them out at the time and day you select without lifting a finger  

Get Your Company   Listed on Yelp 




There are plenty of ways to make money on the internet. Among them, one of the best ways to make money is through writing. You can do freelance writing or you can write for your own website or you can write articles for other's site or you can make an eBook and sell it on the web. The traditional of way writing a book and publishing it can consume a lot of time and also it will take quite some time for your book to reach out to wider audience.

 121212
Facebook Ads Video 22 min

  Linkedin Introduction Video 8 Min 


Twitter Introduction Video 3 min


Pinterest Introduction  Video 13 min


How to MakeMoney Using Udemy Training Videos   


HOW TO RECORD ON YOUTUBE A GOOGLE 
HANGOUT FOR FUTURE  VIEWING - NEW

GO TO YOUTUBE
GO TO MY CHANNEL…IF YOU HAVE NONE CREATE IT
GO TO VIDEO MANAGER
GO TO LIVE STREEMING
GO TO EVENTS….UPCOMING….LIVE NOW
CREATE A NEW EVENT AND TOPIC
GO TO LOWER RIGHT OF SCREEN
LIVE NOW
INVITE PEOPLE 
WAIT TILL IT LOADS UP


TO DELETE THE VIDEO GO TO VIDEO MANAGER AND DELETE

 


This course is excellent .

How to Convert PPT to Video - Windows Movie Maker 2007  

 

Video content accounts for approximately 80 percent of all U.S.Internet traffic, according to Cisco Systems. If video isn’t part of your business’s content marketing strategy, perhaps it should be. Here is a list of solutions to create and distribute video content...





SOCIAL MEDIA MARKETING STRATEGY

Social Media Marketing Strategy

WHY BLOG - WEBSITE OR BOTH?  - VIDEO 4 MIN

 

HOW TO CHOOSE A WEBSITE DESIGNER VIDEO  See detail in print below
Do you know what to include? 

What Makes a Good Website            



#1: Identify Business Goals

Every piece of your social media strategy serves the goals you set. You simply can’t move forward without knowing what you’re working toward.  Challenges: Using Social Media as a Lead Generation Tool


Attaching a timeframe to your efforts is imperative. When do you intend to achieve your goal(s)? Next month? By the end of this year?

Your objective of increasing leads by 50% may be specific, measurable, achievable and relevant, but if you don’t set a deadline for achieving the goal, your efforts, resources and attention may be pulled in other directions.


If a business is suffering from low engagement on their social profiles, it’s usually because they don’t have an accurate ideal customer profile.

Buyer personas help you define and target the right people, in the right places, at the right times with the right messages.

When you know your target audience’s age, occupation, income, interests, pains, problems, obstacles, habits, likes, dislikes, motivations and objections, then it’s easier and cheaper to target them on social or any other media.

The more specific you are, the more conversions you’re going to get out of every channel you use to promote your business.

#4: Research Competition

When it comes to social media marketing, researching your competition not only keeps you apprised of their activity, it gives you an idea of what’s working so you can integrate those successful tactics into your own efforts.

Start by compiling a list of at least 3-5 main competitors. Search which social networks they’re using and analyze their content strategy. Look at their number of fans or followers, posting frequency and time of day.

Also pay attention to the type of content they’re posting and its context (humorous, promotional, etc.) and how they’re responding to their fans.

The most important activity to look at is engagement. Even though page admins are the only ones who can calculate engagement rate on a particular update, you can get a good idea of what they’re seeing.

For example, let’s say you’re looking at a competitor’s last 20-30 Facebook updates. Take the total number of engagement activities for those posts and divide it by the page’s total number of fans. (Engagement activity includes likes, comments, shares, etc.)

You can use that formula on all of your competitors’ social profiles (e.g., on Twitter you can calculate retweets and favorites).

Keep in mind that the calculation is meant to give you a general picture of how the competition is doing so you can compare how you stack up against each other.


#5: Choose Channels and Tactics

Many businesses create accounts on every popular social network without researching which platform will bring the most return. You can avoid wasting your time in the wrong place by using the information from your buyer personas to determine which platform is best for you.

If your prospects or customers tell you they spend 40% of their online time on Facebook and 20% on Twitter, you know which primary and secondary social networks you should focus on.

When your customers are using a specific network, that’s where you need to be—not everywhere else.

Your tactics for each social channel rely on your goals and objectives, as well as the best practices of each platform.

.
For example, if your goal is increasing leads and your primary social network is Facebook, some effective tactics are investing in
 Facebook advertising or promotion campaigns to draw more attention to your lead magnets.

#6: Create a Content Strategy GOOGLE ALERTS - VIDEO  GET DAILY CONTENT FOR YOUR NICHE - VIDEO 5 MIN 


Content and social media have a symbiotic relationship: Without great content social media is meaningless and without social media nobody will know about your content. Use them together to reach and convert your prospects.

There are three main components to any successful social media content strategy: type of content, time of posting and frequency of posting.

The type of content you should post on each social network relies on form and context. Form is how you present that information—text only, images, links, video, etc.
twitter content type

Buffer understands their audience will respond to content that keep them updated on changes in social media.

Context fits with your company voice and platform trends. Should your content be funny, serious, highly detailed and educational or something else?

There are many studies that give you a specific time when you should post on social media. However, I suggest using those studies as guidelines rather than hard rules. Remember, your audience is unique, so you need to test and figure out the best time for yourself.

Posting frequency is as important as the content you share. You don’t want to annoy your fans or followers, do you?

Finding the perfect frequency is crucial because it could mean more engagement for your content or more unlikes and unfollows. Use Facebook Insights to see when your fans are online and engaging with your content.

#7: Allocate Budget and Resources  Find Intern for Social Media

To budget for social media marketing, look at the tactics you’ve chosen to achieve your business goals and objectives.

Make a comprehensive list of the tools you need (e.g., social media monitoring, email marketing and CRM), services you’ll outsource (e.g., graphic design or video production) and any advertising you’ll purchase. Next to each, include the annual projected cost so you can have a high-level view of what you’re investing in and how it affects your marketing budget.

Many businesses establish their budget first, and then select which tactics fit that budget. I take the opposite approach. I establish a strategy first, and then determine the budget that fits that strategy.

If your strategy execution fees exceed your budget estimate, prioritize your tactics according to their ROI timeframe. The tactics with the fastest ROI (e.g., advertising and social referral) take priority because they generate instant profit you can later invest into long-term tactics (fan acquisition, quality content creation or long-term engagement).

#8: Assign Roles

Knowing who’s responsible for what increases productivity and avoids confusion and overlapping efforts. Things may be a bit messy in the beginning, but with time team members will know their roles and what daily tasks they’re responsible for.
social media roles table

When everyone knows his or her role, it’s time to start planning the execution process. You can either plan daily or weekly. I don’t advise putting a monthly plan together because lots of things will come up and you may end up wasting time adapting to the new changes.

You can use tools like Basecamp or ActiveCollab to manage your team and assign tasks to each member. These tools save you tons of time and help you stay organized.

Your Turn

Your social media marketing strategy isn’t written in stone. As you move forward, you may discover that some tactics are not working as well as you thought they would. Always try to adapt quickly and introduce the new changes to your overall strategy.


What do you think? Do you have a clear social media strategy? What tools do you use to keep your team moving ahead? I would love to hear your thoughts, questions or comments on this process. Please leave them in the comment section below! 


CREATING A WEBSITE
a.                                                     Identify your target market: Who are they? Which demographic groups do they belong to? What do they like to do? How do they see themselves? How will your business or website influence their lives?
b.                                                    Research your competitors: Get a grip on what the competition is doing, what their strengths and weaknesses are, and how you can carve a niche for yourself in the field.
c.                                                      Define your brand identity: If you had to describe your brand in three words, what would they be? What is the vision that motivates your brand? Think of your brand’s personality and extract from it tangible traits like colors, vocabulary and style.
d.                                                    Prepare consistent branding material: Now it’s time to get practical and prepare the materials that will soon be featured on your site and on other platforms too. For instance, a logo, images, slogans, videos, textual content and more. They should all correspond to your brand identity and serve your branding strategy.

2.                             Approach the Design  -Wordpress Hostgator is a good resource.

When it comes to the web design itself, you’re in luck. Wix does most of the hard work for you, and all that is left is for you to choose what’s right for your website’s style.
a.                                                     Choosing a template: Website templates give you a solid foundation for designing your site. Ideally, the template you choose already has the layout you need and is styled according to your branding strategy.
b.                                                    Customizing your template: Once your heart is set on a template, it’s time to turn it into your very own site by customizing and editing: adding your own content (images, texts, links, videos, audio) and refining the design if needed (colors, shapes, page order, font choice and more). Your customizing can be as basic or as elaborate as you want it to be.
c.                                                      Tweaking the look: There is much more to creating a website than just choosing images and colors. You can add a variety of features that will enhance your site design, like parallax scrolling to add dimensionality to your site, background videos that inject dynamic motion, wide strips to accentuate the page layout and so much more.

3.                             Prioritize Usability

Your website, as stunning as it is, must also provide a friendly user experience to your site visitors. A beautiful website that does not function properly will not get you far. As you create your site, pay attention to these important points:
a.                                                     Navigation flow: Make sure the site structure is clear and intuitive so that visitors can easily navigate between pages and subpages using the main menu or internal links.
b.                                                    Content hierarchy: A coherent content hierarchy guides the visitors through your site content in the order that best serves your interest. The most crucial aspects should be the most prominent, and the design should clearly reflect that. This landing page site is a pretty good example of content hierarchy done right.
c.                                                      Call to Action: CTAs are the messages that invite site visitors to take direct action, like: “Register Free” or “Get Yours Today.” In short, they tell the visitors explicitly what it is that you want them to do. Learn how to create the perfect CTAs before you add them to your site.
d.                                                    Readability: What’s the point of having a website if your content is practically unreadable? Make sure you use clear fonts and comfortable font sizes, that your text colors contrast well with the background colors, and that you have enough “white space” around your texts.
e.                                                      Footer: The bottom part of your site is known as the “footer” (the top is the “header”). Footers are not immediately visible to site visitors, but they can be used in a number of ways to enhance usability, for example: add all of your content information there, including buttons linking to social media channels; display a simplified site map that links to all pages of the site; write a brief About Us paragraph, or a site disclaimer text.

4.                             Prepare for Search Engines

Getting your site to rank prominently on search results is one of the most valuable ways to increase your traffic, which is why it’s so important to incorporate Search Engine Optimization (SEO) already when you create your site. Within online marketing, SEO is a science in its own right and its key elements are:
a.                                                     Keyword research: Put yourself in the shoes of your potential site visitor or client. What will they be searching on Google that should lead them to your website? The keywords that they will be using are the ones that will guide your SEO strategy. Make an informed decision on which keywords you should be targeting.
b.                                                    Text: Your Bio section, your blog, your footer, your FAQ section – every spot that has text should be conceptualized with SEO in mind. The real trick is to find a subtle and elegant way to integrate your keywords into your site’s textual content without compromising your content’s quality. Search engine crawlers are smart and if they think you sound too much like an ad, they will down-rank you.
c.                                                      Meta tags: Meta data is not plainly visible to your site visitors. Search engines, however, do read your meta data, and you can control what it is that they see and how they present your site in search results. Follow this guide to understand how to use meta tags to your advantage.
d.                                                    Alt Text: Search engines can’t read images (yet!) but that doesn’t mean that images are useless for SEO. Every image that you upload to your website should have an ‘Alt Text’ added to it. This very short line explains to search engines what the image depicts, which in turn allows your images to be ‘found’ in search results. Here are more alt text guidelines for you to follow.
e.                                                      Link Building: Broadly put, your search results ranking improves if you have other websites linking to your site. You can start by submitting your website to directories, making sure that all of your social media profiles point to your site, and encourage site visitors to share your content as well.
Keep in mind that SEO is a long-term process that does not end once your website is launched. You will need to continue to refine it as you go along in order to win sustainable results.

5.                             Professionalize Your Site

In addition to acting as the online face of your business or service, you should ask yourself how your website can further enhance your professional success. Depending on your industry or field, your site could be offering a number of features that will make it more appealing to your target market. For example:

6.                             Go Mobile

Every website must have a mobile version. That is a fact. Mobile web usage stats indicate that internet users now spend more time surfing the internet on mobile devices than they do on actual computers. Google even announced recently that their algorithm will be prioritizing mobile-friendly websites on search results. The conclusion is clear: there’s no room in the future for websites that do not add a mobile version.

7.                             Keep Visitors Engaged

Once your website goes live you will see that the main challenge shifts to attracting and maintaining visitors. You can prepare for this task by adding features that actively reach out to visitors and keep your online content dynamic.
a.                                                     Blog: Writing a blog is valuable for several reasons. For one, it lets you communicate your message and ideas in a more personal, eye-to-eye tone. In addition, blogs are very good for improving SEO because they offer textual content that can be optimized with keywords. Adding a blog to your site is just a matter of a few clicks. Not sure how blogging might work for you?
b.                                                    Social feed: Active on social media? Make sure your site visitors are aware of it and encourage them to connect on other platforms. The App Market offers several apps that link your site with your social accounts or even display your social activities directly on your site.